University of Freiburg brand guidelines
University of Freiburg presents a comprehensive German-language brand system with detailed logo rules, layout principles, and social media templates.
Overview of the core brand elements covering logo, typeface, and color palette cards.
Logo specifications showing typographic details, clear space based on the letter f, and stationery applications.
Institutional impressum detailing legal representation, editorial responsibility, and contacts.
Social media identity guidelines detailing profile pictures, handles, and Instagram layout templates.
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I like how clear University of Freiburg makes its identity requirements across campus. The logo page dissects subtle typographic nuances, including an angled r and the ligature connection between t and f, while defining clear exclusion zones using the letter f. The social media section is equally practical, providing precise handle conventions like ufr-einrichtungsname alongside ready-made Instagram post and story layouts. It feels focused on giving university departments concrete tools rather than vague rules, with download archives routed directly from their intranet for color spaces and templates.
At a glance
- Sections
- Corporate Design · Logo, Farben, Schrift · Gestaltungsprinzipien · Vorlagen · Services & Kontakt · Impressum
- Downloads
- ZIP, PDF
- Tone
- Clear, practical institutional guidance organized for departmental communicators and designers.
What I noticed
- The logo guidelines highlight specific typographic details of the wordmark, such as rounded punctuation, an angled 'r', and the ligature between 't' and 'f'.1
- Exclusion zones around the mark are measured using the letter 'f' from the logotype.2
- The social media guide prescribes a handle naming pattern formatted as 'ufr-einrichtungsname' for new departmental accounts.3
- Logo asset downloads are segmented by color mode, offering separate zip packages for CMYK, RGB, and HEX.456
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full typography specimen page content or download links for the brand fonts.
- Could not access intranet-hosted zip downloads without institutional credentials.
- Could not view the contents of the layout principles or presentation template pages.
Ideas to borrow
- Provide predefined social media story templates with specific narrative roles like Statement, Intro, and Steckbrief to keep departmental communication cohesive.7
Quick answers
Reviewed on 25 September 2026. Request a correction · I built this
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