University of Freiburg brand guidelines
The University of Freiburg design system provides brand guidelines, asset downloads, logo policies, and practical templates for print, office, and social media channels.
Freedam's take — I spent some time exploring the University of Freiburg design system site, and I appreciate how practical it feels for an academic institution. The structure focuses heavily on clear rules and real-world assets, including a dedicated logo policy page that defines which departments can hold their own logos. The social media section stands out with explicit layout grids for Instagram posts and stories, safe zones, and advice on using Adobe Express. The download links for color-specific logo bundles point to an intranet, keeping core institutional files organized for staff and partners.
Details
- Type
- Guidelines
- Access
- Public
- Source
- cd.uni-freiburg.de
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- social media, logo usage, brand architecture, asset downloads, print & stationery, wordpress
- Added
- Last checked
What I noticed
- The logo page provides dedicated download bundles separated by color models including CMYK, RGB, and HEX hosted on an intranet URL.123
- The documentation outlines explicit rules for social media including grids, safe zones, and example carousels for Instagram.456
- A standalone logo policy addresses which university institutions are permitted to maintain their own logos.78
- The website runs on WordPress 7.1 across its pages.91011121314
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the intranet-hosted download archives.
- Could not inspect the full typography or color specification pages beyond their section headings.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
