University of Groningen brand guidelines

Freedam's take

I spent time exploring the University of Groningen house style pages, and I appreciate how clearly the rules are laid out. The team provides precise specifications for typography, explicitly reserving Egyptienne exclusively for the logo and logo bar while detailing exact contexts for Arial, Georgia, Open Sans, and Parry. Their color guide separates the primary red, white, and black from an energetic secondary palette with exact print and screen values. While certain full social media guidance notes prompt staff to access MyUniversity, the foundational visual standards remain open and organized.

At a glance

Sections

Branding · Visual profile UG · House style basics · Quick Communications Guide · Toolkit · Contact

Tone

A practical, instructional tone focused on consistency and institutional identity across administrative and academic touchpoints.

What I noticed

1. The full logo consists of the crest, slash, and text, with strict rules prohibiting the crest from being used alone.¹
2. The typography system specifies distinct roles for five typefaces, including reserving Egyptienne strictly for the logo and logo bar.²³
3. The color system defines a primary palette of red, white, and black alongside a secondary palette of cyan, purple, green, pink, aqua, and yellow.⁴⁵
4. The social media guidelines page features a callout prompting staff to log into MyUniversity to view the complete guidelines.⁶

Numbers refer to the screenshots above.

Ideas to borrow

1. Design teams can document exact software and output contexts for each corporate typeface in a comparison table to prevent misuse across print, presentations, and digital platforms.⁷⁸⁹³

Quick answers