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University of Helsinki brand guidelines

The University of Helsinki Brand Book presents visual identity guidelines covering core colors, faculty palettes, photography styles, infographics, and event materials.

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University of Helsinki guidelines: Brand book
Brand book Captured 16 Sep 2026

Landing page of the University of Helsinki Brand Book introducing the brand and visual identity.

University of Helsinki guidelines: BRAND AND LOGO
BRAND AND LOGO Captured 16 Sep 2026
University of Helsinki guidelines: COLOURS
COLOURS Captured 16 Sep 2026

Colours page detailing primary tints, faculty color specifications, and print merchandise examples.

University of Helsinki guidelines: IMAGE GUIDELINES
IMAGE GUIDELINES Captured 16 Sep 2026

Image guidelines page detailing four core photography categories and usage principles.

University of Helsinki guidelines: INFOGRAPHICS
INFOGRAPHICS Captured 16 Sep 2026

Infographics page displaying graph styling rules, color palettes, and data visualization examples.

University of Helsinki guidelines: EVENTS
EVENTS Captured 16 Sep 2026

Events branding page showing mockups and checkout instructions for convention partitions and roll-up banners.

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Freedam's take

I like how grounded the University of Helsinki brand guide feels. It lays out clear rules across color, photography, and data visualization without losing touch with daily campus operations. The infographic standards caught my attention, specifically calling out narrow bars, minimalist lines, and ring-shaped pie charts. There is also an event section explaining how internal teams can borrow physical convention partitions and roll-up banners, complete with an email and pickup room location. It is a thoughtful touch that bridges digital style rules with the messy realities of staging an academic symposium.

At a glance

Sections
BRAND AND LOGO · COLOURS · IMAGE GUIDELINES · INFOGRAPHICS · EVENTS · SOCIAL MEDIA AND VIDEO · BRAND HIERARCHY · CONTACT
Tone
Clear, academic, and structured guidelines designed for institutional and faculty communications.

What I noticed

  1. Primary brand colors are black and white, supported by blue as an accent color and tint scales at 80%, 60%, 40%, and 20%.12
  2. The guide specifies color formulas in Pantone, Eurocoated CMYK, and RGB for eleven faculties and independent institutes.345
  3. Photography is structured into four distinct categories: Brand images, Topic images, Science images, and Community images.6
  4. Infographic rules mandate narrow bar graphs, minimalist line charts, and ring-shaped pie graphs over full circles.7
  5. The events page provides physical pickup room details and a dedicated contact email for university staff borrowing event banners.89

Numbers refer to the screenshots above.

What I could not see

  • No direct file download links or downloadable asset packages were visible on the captured screens.
  • Typography specimen details under the dropdown menu were not captured.

Ideas to borrow

  1. Include physical borrowing instructions and logistics on event guideline pages to assist on-campus event organizers.89
  2. Establish precise visual rules for charts, such as requiring ring-shaped pie graphs to maintain consistency in research reports.7

Quick answers

How can staff borrow event banners and convention partitions?

Staff can arrange to borrow convention partitions and roll-up banners by contacting [email protected] and collecting them from the specified pickup room location.89

What colors are designated for University of Helsinki infographics?

Infographics at the university level use a limited palette of black, grey, and blue, with faculty accent colors permitted where applicable.10

Reviewed on 25 September 2026. Request a correction · I built this

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