University of Iowa brand guidelines
The University of Iowa Brand Manual provides comprehensive identity guidelines, downloadable type and logo files, and specific rules across academic and campus units.
Freedam's take — I really appreciate how practical the University of Iowa Brand Manual feels from the first click. Instead of hiding core assets behind a login or a long approval chain, they offer direct download bundles right on the reference pages, including font packages, logo zip files, and color swatches. The navigation covers everything a campus communicator might encounter, from affinity lockups to icon browsers and portrait photography tips. Seeing explicit guidance for student organizations and athletics marks helps everyone understand where spirit wear ends and institutional communications begin. It feels built to help real work get done smoothly.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.uiowa.edu
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates, Partner resources
- Tags
- logo usage, typography, color system, iconography, photography, font downloads, asset downloads
- Added
- Last checked
What I noticed
- The primary logo page provides direct download links for block logo files and logo tabs as zip archives.12
- The typography page lists primary typefaces including Antonio, Roboto, and Zilla Slab, and provides direct zip downloads for them.3456789
- The color guidelines distinguish between primary and secondary colors and offer an Adobe Swatch Exchange (.ASE) download alongside a poster download.10111213
- Secondary logos such as the Tigerhawk, Herky the mascot, and presidential seal have dedicated rules separate from the primary block mark.141516
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the internal media library or icon browser as they were not opened in the capture.
- Could not inspect the exact lockup request form or approval workflows.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
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