University of Iowa brand guidelines
The University of Iowa Brand Manual provides comprehensive visual identity standards, asset downloads, typography guidance, and lockup rules for campus communicators.
Homepage of the University of Iowa Brand Manual displaying hero imagery, quick links to key resources, brand training info, and recent updates.
Primary logo guidelines page presenting the block IOWA mark, clear space criteria, color variations, and restrictions.
Secondary logos page detailing rules, contexts, and access instructions for the Tigerhawk, Herky mascot, and presidential seal.
Color documentation page with primary PMS 116 C gold, secondary palettes for print and digital, and contrast standards.
Fonts page featuring primary typefaces Antonio, Roboto, and Zilla Slab alongside secondary fonts and icon sets.
Lockup guidelines page specifying horizontal, stacked, and affinity lockups along with placement rules and restriction examples.
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I like how practical the University of Iowa brand manual is for a large campus community. Instead of just laying out the rules, it meets designers and staff where they actually work, offering direct zip downloads for the primary block logo, logo tabs, and free typefaces like Antonio, Roboto, Zilla Slab, and Lora. Clear spaces are measured simply off the stem of the block letter, and secondary marks like the Tigerhawk or university seal are handled through clear request workflows. It feels organized and built to keep hundreds of internal departments aligned.
At a glance
- Sections
- Platform · Messaging · Creative Strategy · Primary Logo · Lockup Guidelines · Secondary Logos · Color · Fonts · Graphic Elements
- Downloads
- ZIP, ASE
- Tone
- Direct, structured, and instruction-led campus brand guidance focused on clarity and consistency.
What I noticed
- Primary logo assets and logo tabs are available as direct zip downloads.12
- Clear space around the primary mark is calculated using the stem height of the block 'I' letter.3
- Typefaces Antonio, Roboto, Zilla Slab, and Lora are provided via direct zip file downloads, while Amnesty directs users to purchase an external license.45678
- The secondary marks, including the Tigerhawk logo, Herky the mascot, and the University Seal, require users to contact OSC for files.910
- A color palette file in .ASE format and a printable visual identity reference guide poster are available for download.11121314
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full media library or icon browser collections without browsing those specific subpages.
- Could not view the contents of the zip archives for logos and font packages.
- Could not access the Brand Manager login area or database behind the lockup search tool.
Ideas to borrow
Quick answers
Where can I download the University of Iowa primary logo?
The primary Block IOWA logo and logo tabs can be downloaded directly as zip files from the Logo guidelines page.12
Reviewed on 25 September 2026. Request a correction · I built this
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