University of Cambridge brand guidelines
The University of Cambridge brand portal provides public guidelines, usage rules, and document templates across departments and colleges.
Freedam's take — I like how grounded the University of Cambridge keeps its brand portal. Rather than hiding guidance away behind complex systems, the team spells out clear rules for staff, students, and third parties right in the open. I noticed practical sections addressing Canva templates alongside guidance on using artificial intelligence tools to build documents, which feels refreshingly modern for a historic institution. The photography guidance is equally pragmatic, laying out exact pointers for capturing real academic moments while explicitly steering teams away from filters and clichés.
Details
- Type
- Guidelines
- Access
- Public
- Source
- cam.ac.uk
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- photography, presentation templates, print & stationery, asset downloads
- Added
- Last checked
What I noticed
- The brand toolkit provides guidance tailored to specific user groups including staff, students, alumni, and external third parties.1234
- Templates for collateral, business cards, and presentations are hosted and downloaded via SharePoint links.567
- The photography section details how to shoot people, covers specific visual themes, and includes a section warning against the use of artificial intelligence and filters.891011
Numbers refer to the screenshots above.
What I could not see
- The internal contents of the SharePoint template folders could not be viewed without institutional access.
- The full range of items under the Resources A-Z directory was not captured in the evidence.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
