University of California, Los Angeles brand guidelines
UCLA's brand guidelines provide identity specifications, accessibility matrices, social media governance, and downloadable print templates for the university community.
Home page of the UCLA Brand Guidelines site featuring high-level navigation, video hero, core identity links, and application sections.
UCLA brand guidelines page detailing usage, colours, placement, clear space, minimum sizing, improper treatments, and download links for the Campus Logo.
UCLA brand guidelines page detailing color usage, palettes, accessibility matrices, and assets.
Typography guidelines page from the UCLA Brand Guidelines website detailing primary and secondary font families and typesetting rules.
UCLA brand guidelines page detailing social media policies, profile image specifications, content creation, and employee engagement rules.
The UCLA Brand Guidelines print application page displays downloadable templates for stationery, invitations, flyers, newsletters, and event backgrounds.
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When I looked through UCLA's guidelines, I appreciated how thoroughly they address everyday operational needs alongside graphic standards. Their identity covers the essentials like the boxed and unboxed campus logo, clear space rules, and a dedicated accessibility contrast matrix for colors. But they also step right into governance. The social media section includes crisis communications steps and employee free speech guidance, while the print pages organize downloadable template archives for stationery, flyers, and event backgrounds. It feels like a genuine working manual built to support a huge campus community across both print and digital touchpoints.
At a glance
- Sections
- Fundamentals · Identity · Application · Resources
- Downloads
- ZIP, PDF, ASE, GRD
- Tone
- Clear, instructive, and policy-minded institutional guidance focused on compliance and accessibility.
What I noticed
- The campus logo specifications define clear space based on the width of the letter 'U' and set minimum reproduction heights for both boxed and unboxed versions.12
- The colors page features an accessibility matrix assessing combinations against WCAG AA, AAA, and DNP ratings alongside primary and secondary palettes.345
- Social media guidance includes practical governance sections covering channel creation, crisis communications, and free speech FAQs for employees.678910
- Karbon is specified for print and embedded imagery, while Helvetica, Arial, and Roboto are designated for digital and web applications.1112
Numbers refer to the screenshots above.
What I could not see
- The internal contents of the downloadable ZIP archives could not be directly inspected.
- Details of pages behind login links or requiring authenticated permissions could not be seen.
Ideas to borrow
- Pair layout posters with numbered callouts directly keyed to typography rules to clarify headline and body text execution.13
Quick answers
Where can the UCLA Campus Logo be downloaded?
A 7 MB ZIP package containing the UCLA Campus Logo is available for download on the Campus Logo page under Identity.1415
What fonts are used in the UCLA brand?
Karbon is specified for print and embedded imagery, while Helvetica, Arial, and Roboto are used for web and digital applications.1112
Does UCLA provide social media post templates?
Yes, a 38 MB ZIP download containing social media templates is provided on the Social Media application page.16
Reviewed on 26 September 2026. Request a correction · I built this
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