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University of California, Los Angeles brand guidelines

The UCLA brand guidelines provide core visual identity rules, color specifications, typography standards, and downloadable production templates for print and social media.

Freedam's take — I really appreciate how practical the UCLA brand guidelines are. Rather than stopping at color palettes and typographic specimens, the team provides explicit operational guidance right alongside direct file downloads. On the print page, you find zipped templates for flyers, newsletters, and stationery ready to go. The social media section stands out even more, pairing downloadable layouts with clear advice on crisis communications and question management. It feels like a genuine tool designed to help real campus departments get work out the door properly.

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Details
Type
Guidelines
Access
Public
Source
brand.ucla.edu
Industry
Education
Capabilities
Guidelines, Asset browsing, Search, Downloads, Templates
Tags
print & stationery, social media, logo usage, typography, color system, asset downloads, do's and don'ts
Added
Last checked
University of California, Los Angeles guidelines: UCLA Brand Guidelines
UCLA Brand Guidelines Captured 16 Sep 2026
University of California, Los Angeles guidelines: Campus Logo
Campus Logo Captured 16 Sep 2026
University of California, Los Angeles guidelines: Colors
Colors Captured 16 Sep 2026
University of California, Los Angeles guidelines: Typography
Typography Captured 16 Sep 2026
University of California, Los Angeles guidelines: Social Media
Social Media Captured 16 Sep 2026
University of California, Los Angeles guidelines: Print
Print Captured 16 Sep 2026

What I noticed

  1. The campus logo page details rules for logo usage across units, minimum clear space, minimum size, and do-not restrictions alongside direct asset zip downloads.12345
  2. Typography guidance specifies the Karbon font family alongside system fallbacks such as Helvetica, Arial, and Roboto.67
  3. The print section offers ready-to-download template packages for stationery, save-the-dates, invitations, flyers, and newsletters.89101112
  4. The site provides extensive practical guidance on managing social accounts, covering issues like crisis communications, confidentiality, and code of conduct.131415

Numbers refer to the screenshots above.

What I could not see

  • Content behind the login link could not be viewed.
  • The full contents of downloadable ZIP archives were not inspected.

Ideas to borrow

  1. Combine downloadable production templates directly with institutional response policies and communication guidelines on the same page.161718

Reviewed on 18 September 2026. Request a correction · I built this

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