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University of California, Irvine brand guidelines

UC Irvine's brand center provides campus identity guidelines, color and typography rules, logo usage standards, and links to official stationery templates.

Freedam's take — I spent time reviewing UC Irvine's brand portal and appreciate how grounded it is in campus practicalities. Alongside standard guidance for logos, primary blues and golds, and typography, the site links directly to day-to-day needs like ordering physical stationery and requesting web templates. The toolkit connects out to their digital asset management system for downloads, keeping official files structured while the main guidelines remain accessible to staff. It feels like an honest, working brand hub made specifically for campus communicators navigating regular university tasks.

Visit University of California, Irvine's brand center ↗
Details
Type
Guidelines
Access
Public
Source
brand.uci.edu
Industry
Education
Capabilities
Guidelines, Asset browsing, Search, Downloads, Campaigns, Partner resources
Tags
logo usage, color system, typography, print & stationery, media library, brand architecture
Added
Last checked
University of California, Irvine guidelines: Home // Brand // UC Irvine
Home // Brand // UC Irvine Captured 16 Sep 2026
University of California, Irvine guidelines: Logos
Logos Captured 16 Sep 2026
University of California, Irvine guidelines: Color Palette
Color Palette Captured 16 Sep 2026
University of California, Irvine guidelines: Typography
Typography Captured 16 Sep 2026
University of California, Irvine guidelines: now the new business assets
now the new business assets Captured 16 Sep 2026

What I noticed

  1. The site provides dedicated pages for core brand identity elements including logos, color palettes, and typography.123
  2. Primary colors featured include UCI Blue and UCI Gold alongside secondary and accent palettes.45678
  3. Template downloads are routed through an external Widen Collective digital asset management system.9
  4. The site organizes distinct guidelines for primary logos, monogram logos, and endorsement logos.101112

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the external Widen DAM repository.
  • Could not access internal design template source files without logging in.

Ideas to borrow

  1. Institutions can connect web documentation pages directly to an external digital asset management platform for file distribution rather than hosting downloads locally.9

Reviewed on 18 September 2026. Request a correction · I built this

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