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The Wharton School, University of Pennsylvania brand guidelines

The Wharton School's brand standards site features visual and editorial guidelines alongside practical templates, audience-specific guides, and an in-depth logo case study.

Freedam's take — I really appreciate how open the Wharton School is about their design process. Instead of just delivering rules, they include a full logo case study walking through user confusion, research, and solutions. The portal is organized to serve specific audiences like faculty, alumni, and students with tailored guides. I like seeing practical assets right where people need them, from downloadable Adobe palettes to Canva and PowerPoint templates. Hosting this transparently on WordPress makes a complex university identity feel accessible rather than intimidating.

Visit The Wharton School, University of Pennsylvania's brand center ↗
Details
Type
Guidelines
Access
Public
Source
standards.wharton.upenn.edu
Industry
Education
Capabilities
Guidelines, Asset browsing, Downloads, Templates
Tags
logo usage, presentation templates, color system, editorial guidelines, asset downloads
Added
Last checked
The Wharton School, University of Pennsylvania guidelines: Welcome to your guide to working with Wharton’s identity
Welcome to your guide to working with Wharton’s identity Captured 16 Sep 2026
The Wharton School, University of Pennsylvania guidelines: the Case Study
the Case Study Captured 18 Sep 2026 Captured manually
The Wharton School, University of Pennsylvania guidelines: Logos
Logos Captured 16 Sep 2026
The Wharton School, University of Pennsylvania guidelines: Colors
Colors Captured 16 Sep 2026
The Wharton School, University of Pennsylvania guidelines: Typography
Typography Captured 16 Sep 2026
The Wharton School, University of Pennsylvania guidelines: Downloads & Templates
Downloads & Templates Captured 16 Sep 2026

What I noticed

  1. The portal documents a logo update through a case study detailing problem research, user quotes, and implementation.12345
  2. Audience-focused guideline sections are provided for groups including faculty and staff, external groups, alumni, and students.6789
  3. The downloads section includes an Adobe palette link, logo library access on Box, and templates for Canva, PowerPoint, and Word.1011121314

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the restricted Box logo folder or the specific Canva templates.
  • Could not inspect the detailed editorial style guide or video and motion sections.

Ideas to borrow

  1. Including an explicit case study within guidelines helps stakeholders understand the rationale and research behind identity updates.1534

Reviewed on 18 September 2026. Request a correction · I built this

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