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The University of Texas at Austin brand guidelines

The University of Texas at Austin provides brand guidelines, asset downloads, and practical templates for university wordmarks, supporting marks, palettes, and typography.

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The University of Texas at Austin guidelines: Brand Center
Brand Center Captured 16 Sep 2026

The main hub of the UT Austin Brand Center introducing core brand sections and toolkit access.

The University of Texas at Austin guidelines: Supporting Marks
Supporting Marks Captured 16 Sep 2026

Supporting marks page showing rules for the Longhorn Silhouette, UT Tower, Hook 'em hand, and class logos.

The University of Texas at Austin guidelines: Colors
Colors Captured 16 Sep 2026

Colors guide featuring the burnt orange and white primary palette, secondary rules, and swatch downloads.

The University of Texas at Austin guidelines: Typography
Typography Captured 16 Sep 2026

Typography page detailing GT Sectra and Benton Sans, system alternatives, usage dos and don'ts, and licensing.

The University of Texas at Austin guidelines: Templates
Templates Captured 16 Sep 2026

Templates section highlighting slide decks, Canva for Campus integrations, and email signatures.

The University of Texas at Austin guidelines: University Wordmarks
University Wordmarks Captured 16 Sep 2026

University wordmarks layout displaying primary and formal configurations alongside CSU marks.

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Freedam's take

I like how pragmatic this brand center is for campus communicators. Instead of keeping rules abstract, The University of Texas at Austin gives clear typographic fallbacks like Charis SIL and Libre Franklin, alongside licensing forms for the core typefaces. Their asset ecosystem feels grounded in everyday departmental work, providing practical email signature specs, presentation decks, and Canva templates. Even iconic assets like the Hook ’em hand and graduation class marks get their own dedicated guidelines, routing off-site downloads cleanly via Box.

At a glance

Sections
Brand Book & Toolkit · University Wordmarks · Supporting Marks · Colors · Typography · Voice & Tone · Photography · Templates
Downloads
ASE, PowerPoint
Tone
Clear, practical, and structured for campus communicators and institutional identity compliance.

What I noticed

  1. The typography guidelines specify GT Sectra and Benton Sans as primary typefaces, identifying Charis SIL, Georgia, Libre Franklin, and Arial as system alternatives.12
  2. University asset downloads, including the Brand Book & Toolkit and wordmarks, route to external Box storage links.34
  3. The site provides dedicated guidance and download links for graduation year class logos.567
  4. Color swatches are distributed as downloadable ASE palette files.8910

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the externally hosted Box download packages or the Brand Standards Manual.
  • Could not inspect the Voice & Tone or Photography subpages because their full page views were not captured.

Ideas to borrow

  1. Pair high-end proprietary brand typefaces with explicit web and system alternatives, complete with a license request form directly on the typography page.1211

Quick answers

Where can the university wordmarks be downloaded?

The university wordmarks can be downloaded via an external link button to Box on the University Wordmarks page.412

What are the primary typefaces and their system alternatives?

The primary serif typeface is GT Sectra with Charis SIL and Georgia as alternatives, while Benton Sans is the primary sans-serif with Libre Franklin and Arial as alternatives.12

Are presentation templates available for download?

Yes, a PowerPoint presentation template can be downloaded from the Templates section via a Box link.1314

Reviewed on 25 September 2026. Request a correction · I built this

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