The University of Texas at Austin brand guidelines
The University of Texas at Austin provides brand guidelines covering core marks, colors, typography, and downloadable campus templates.
Freedam's take — I spent time browsing through The University of Texas at Austin brand center, and I appreciate how practical the structure is. Everything anchors around core marks, from primary wordmarks down to supporting iconography like the Tower and Hook ’em hand. Instead of hiding practical tools away, the site provides direct links to swatches, class logos, and slide decks hosted in Box. The clear breakdown between serif and sans-serif typography, alongside dedicated template guidance for campus tools like Canva, makes it straightforward for university staff to produce consistent work.
Details
- Type
- Guidelines
- Access
- Public
- Source
- umac.utexas.edu
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- logo usage, typography, color system, presentation templates, asset downloads
- Added
- Last checked
What I noticed
- The brand center includes specific sections for university wordmarks and supporting marks such as the Longhorn silhouette, University Seal, The Tower, and Hook ’em Hand.123456
- Typography guidance is structured into serif typefaces, sans-serif typefaces, usage, and licensing.78910
- Digital asset downloads, including ASE swatches and PowerPoint decks, are hosted externally on Box.1112
Numbers refer to the screenshots above.
What I could not see
- Content behind the external Box download links could not be viewed.
- The voice, tone, and photography subpages were not captured in this bundle.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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