ThoughtSpot brand guidelines
ThoughtSpot provides a single-page brand guide with logo clearspace rules, partner co-branding specs, 3D design elements, and real-world mockups.
ThoughtSpot Brand Guidelines page showcasing logo construction, partner co-branding specifications, 3D graphic elements, and brand applications.
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I like how direct ThoughtSpot keeps this single-page reference. You land right on the core logo diagrams, complete with clearspace markers on dark and light backgrounds, before moving into partner lockups. The inclusion of co-branding rules showing a lockup alongside Snowflake feels genuinely practical for partners. Alongside the mechanics, the page exhibits tactile 3D elements and apparel mockups that show the identity in the real world. It serves as a focused overview of their visual language without any clutter.
At a glance
- Sections
- ThoughtSpot Brand Guidelines · Primary · Secondary · Tertiary · Our Brand · In Action · Distinctive by Design · Semantic & Context Layer
- Downloads
- ZIP
- Tone
- Direct, structured, and modern guidance for partners and teams.
What I noticed
- The guidelines detail logo clearspace and proportion metrics using 'X' markers across both light and dark backgrounds.1
- A partner branding section illustrates co-branding specs with the ThoughtSpot and Snowflake logos separated by a vertical divider.2
- The page includes 3D graphic elements such as iridescent shapes, an iconographic profile, and a search pill.3
- Real-world mockups in the Our Brand in Action section include apparel featuring the icon mark.4
Numbers refer to the screenshots above.
What I could not see
- Full typography specimen sheets, color value tables, and downloadable templates could not be verified on the single captured page view.
Ideas to borrow
- Show concrete co-branding examples with major partners to demonstrate exact divider styling and visual hierarchy.2
Quick answers
Where can I download the ThoughtSpot logo assets?
A zipped asset archive containing ThoughtSpot logos is available for download via the Download Assets link.5
Reviewed on 26 September 2026. Request a correction · I built this
