Tennessee Titans brand guidelines
The Tennessee Titans brand presentation details the franchise's visual identity, typography, uniform design details, and event photo galleries.
The Titans of Tennessee brand showcase displaying logo marks, uniform features, color proportions, and typography.
Photo gallery covering the pop-up retail events celebrating the team rebrand across Middle Tennessee.
News story reporting on the franchise unveiling ceremony for the team's new uniforms and logos.
Comprehensive team photo index categorizing gameday, practice, cheerleader, and fan photography.
Slideshow gallery documenting the uniform and logo reveal event held at The Pinnacle in Nashville.
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I like how the Tennessee Titans built this brand showcase right into their official website rather than hiding it away in a password-protected portal. It reads more like a design story for fans and media than a technical system, walking through the origins of The Shield logo, the woodblock typography, and the 6-String Stripe inspired by Nashville music. You can explore how colors and custom typefaces work across jerseys and merchandise, surrounded by event photo galleries that show the whole identity coming alive in public.
At a glance
- Sections
- The Titans of Tennessee · The Brand · The Gear · Photos · News
- Tone
- Celebratory, energetic, and rooted in regional heritage.
What I noticed
- The brand history walks through three developmental stages titled 'Born in Oil', 'Refined into Titans', and 'The Titans of Tennessee'.1
- The primary mark is designated as 'The Shield' and paired with secondary marks including 'The Football' and a handcrafted script wordmark.23
- A dedicated typography section specifies Archivo alongside custom typefaces Titanblock Condensed and Titanblock Extended.4
- The visual system integrates storytelling elements like the 6-String Stripe to tie team aesthetics to Nashville's music heritage.5
Numbers refer to the screenshots above.
What I could not see
- No vector logo asset downloads, typography file packages, or press kits are accessible directly from the pages captured.
Ideas to borrow
- Illustrate brand color hierarchy using a proportional stacked bar showing exact relationships between primary, secondary, and accent colors.6
Reviewed on 25 September 2026. Request a correction · I built this
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