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Tencent press and asset kit

Tencent provides a media resource kit featuring downloadable brand marks, editorial video files, and comprehensive visual identity guideline PDFs.

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Tencent press & asset kit: Logos
Logos Captured 16 Sep 2026

Tencent logo download page showing bilingual and English lockups on light and dark cards with PNG links.

Tencent press & asset kit: 繁
繁 Captured 16 Sep 2026

Traditional Chinese version of the Tencent logo resources grid with file specs and download links.

Tencent press & asset kit: Videos
Videos Captured 16 Sep 2026

Video library page displaying thumbnails, titles, and MP4 downloads for press use.

Tencent press & asset kit: Brand and usage guides
Brand and usage guides Captured 16 Sep 2026

Brand and usage guides section offering direct downloads for color system and visual identity PDFs.

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Freedam's take

When I looked through Tencent's media resources area, I appreciated how straightforward the library is for quick asset retrieval. The logo pages present English, bilingual, and mark-only versions across light and dark cards, each paired with direct file sizes. Rather than hosting an extensive in-browser design system, Tencent delivers its detailed identity specifications through two standalone PDF guides covering the visual identity and color system. Alongside logos, a dedicated video hub offers downloadable MP4 footage for press usage. It is a no-frills, practical press kit that gives working media exactly what they need.

At a glance

Sections
Logos · Videos · Brand and usage guides
Downloads
PNG, MP4, PDF
Tone
Direct, functional corporate press kit focused on immediate file downloads.

What I noticed

  1. Tencent provides standalone and bilingual logo versions on alternating card backgrounds alongside the file size and a PNG download link.1234
  2. The Brand and usage guides page distributes guidelines as PDF files, including Tencent Blue Color System Guideline and Tencent Visual Identity Guideline.5678
  3. A dedicated Videos section offers downloadable MP4 footage with preview thumbnails for editorial use.910
  4. The resource kit relies on downloadable documentation rather than interactive web-based guideline documentation.

Numbers refer to the screenshots above.

What I could not see

  • Vector SVG or EPS logo downloads could not be seen on the captured pages, only PNG files.
  • Web-rendered font specifications and color codes could not be inspected without opening the PDF downloads.
  • Photo asset pages could not be viewed from the captured screens.

Ideas to borrow

  1. Distribute brand documentation as compact, clearly titled PDF downloads alongside immediate raster image files on asset landing pages.278

Quick answers

Where can I download the official Tencent visual identity guidelines?

The visual identity and color system guidelines are available as downloadable PDF files on the Brand and usage guides page.5678

What formats are provided for Tencent logo downloads?

Tencent logos are available as high-resolution PNG files for English, bilingual, and icon mark variations.1112

Reviewed on 25 September 2026. Request a correction · I built this

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Tencent separates its press kit across dedicated pages for logos, video files, and downloadable PDF guidelines. In contrast, Discord provides a single-page brand asset guide displaying on-page clearspace rules and color swatches, while Bandcamp confines its asset kit to a single page of buttons and logos on checkered backgrounds.