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Technical University of Denmark brand guidelines

The Technical University of Denmark design guide provides comprehensive brand hierarchy, logo downloads, color pairings, and academic templates.

Freedam's take — I really appreciate how straightforward the Technical University of Denmark design guide is. When building institutional systems, organizing departments, centres, and collaborative initiatives can quickly become chaotic. DTU handles this systematically on their Brand Hierarchy page, detailing clear describer lockups and co-branding parameters. The site also links direct logo downloads across numerous color iterations right alongside usage rules. Finding LaTeX presentations acknowledged under office templates is a thoughtful nod to their academic audience. It is an honest, functional guide that gives staff and partners exactly what they need without fuss.

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Details
Type
Guidelines
Access
Public
Source
designguide.dtu.dk
Industry
Education
Capabilities
Guidelines, Downloads, Templates, Partner resources
Tags
brand architecture, presentation templates, print & stationery, logo usage, asset downloads, color system
Added
Last checked
Technical University of Denmark guidelines: Designguide
Designguide Captured 16 Sep 2026
Technical University of Denmark guidelines: Logo
Logo Captured 16 Sep 2026
Technical University of Denmark guidelines: Colours
Colours Captured 16 Sep 2026
Technical University of Denmark guidelines: Typography
Typography Captured 16 Sep 2026
Technical University of Denmark guidelines: Templates (office)
Templates (office) Captured 16 Sep 2026
Technical University of Denmark guidelines: Brand Hierarchy
Brand Hierarchy Captured 16 Sep 2026

What I noticed

  1. The guide organizes identity rules across areas like Brand Hierarchy, Logo, Colours, Typography, and Templates.12345
  2. The Brand Hierarchy section provides specific layout guidelines for pairing the DTU logo with university, department, centre, and project describers.6789
  3. The Logo page offers direct download links for various color variations including Corporate Red, White, Black, Bright Green, and Navy Blue.1011121314
  4. Templates include options for office stationary, PowerPoint layouts, and LaTeX presentations.151617

Numbers refer to the screenshots above.

What I could not see

  • The content of the Visuals, SoMe, Print, and Merchandise pages was not captured in the evidence bundle.
  • Internal contents of the downloadable color combination PDF guide were not visible.

Ideas to borrow

  1. Providing presentation guidelines for technical tooling like LaTeX alongside standard office presentation software caters directly to researchers and technical staff.1617

Reviewed on 18 September 2026. Request a correction · I built this

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