SV Werder Bremen brand guidelines
SV Werder Bremen presents its corporate design guidelines covering brand principles, colors, patterns, and marks on a single Framer site.
Freedam's take — I really enjoy looking through the corporate design site for SV Werder Bremen. Built on Framer, the single-page guide outlines the club's visual foundations in German, moving from core attitude and guiding principles to practical visual assets like patterns, colors, and marks. I love how the page weaves club personality right alongside design rules, grouping sections by clear numbered principles such as clarity, movement, and community connection. It feels grounded, direct, and tailored specifically to the spirit of the football club without unnecessary clutter.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.werder.de
- Industry
- Sports
- Capabilities
- Partner resources
- Tags
- brand story, color system, logo usage, single page, framer
- Added
- Last checked
What I noticed
- The website is built using Framer.1
- The page includes dedicated sections for brand attitude, principles, patterns, marks, and colors.23456
- Brand principles are organized with numbered headings including clarity, movement, and community unity.7891011121314
- The site is presented in the German language.15
Numbers refer to the screenshots above.
What I could not see
- Only a single main landing page was captured in the evidence.
- No search tool, file download links, or asset browser were visible in the capture.
Ideas to borrow
- Teams can present identity principles through concise numbered statements that pair brand values directly with design intent.
Reviewed on 18 September 2026. Request a correction · I built this
