SV Werder Bremen brand guidelines
SV Werder Bremen presents its corporate design guidelines through a single-page Framer site showcasing brand values, principles, typography, and identity applications.
SV Werder Bremen brand portal presenting corporate design identity, brand values, principles, and typography.
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I love seeing sports clubs treat their identity with this level of craft. SV Werder Bremen uses a custom Framer site to tell the story of their brand refresh. Rather than just giving us a cold set of rules, the page leads with values like Familiär and Plietsch, grounded by leadership quotes. Seeing real-world mock-ups like posters on utility boxes alongside the Bruckmeyer Neue typography makes the club identity feel alive and connected to its city.
At a glance
- Sections
- HALTUNG · ANWENDUNGEN · PRINZIPIEN · PATTERN · MARKENZEICHEN · FARBEN · FAQ
- Tone
- A passionate, proud, and grounded presentation celebrating club heritage and modern corporate identity.
What I noticed
- The portal is built using Framer.1
- The hero section features the SV Werder Bremen diamond logo and logotype set against a textured green background.2
- Under 'Die Haltung', five core brand values are displayed in pill badges: Familiär, Beherzt, Menschlich, Bodenständig, and Plietsch.3
- The site introduces the brand typography featuring 'Bruckmeyer Neue'.4
Numbers refer to the screenshots above.
What I could not see
- No downloadable asset files or packaging options were visible on the captured screen.
- Search functionality and deep sub-navigation could not be verified from the single captured page.
Ideas to borrow
- Teams can highlight regional dialect or unique cultural values in badge pills to root brand identity deeply in local culture.3
Reviewed on 25 September 2026. Request a correction · I built this
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