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SUSE brand guidelines

SUSE Brand Guides details the brand identity, logo systems, open source typography, and design elements across public sections and credentialed partner downloads.

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SUSE guidelines: SUSE Brand Guides
SUSE Brand Guides Captured 16 Sep 2026

Introduction page displaying overview cards and full sidebar navigation.

SUSE guidelines: Logos
Logos Captured 18 Sep 2026 Captured manually

Logos page showing horizontal and stacked variants, eye detail rules, and gated download links.

SUSE guidelines: Brand Identity
Brand Identity Captured 16 Sep 2026

Brand Identity section detailing company history from 1992 and strategic principles.

SUSE guidelines: Introduction
Introduction Captured 16 Sep 2026

Overview screen outlining core brand pillars and quick links to tone and voice resources.

SUSE guidelines: Design Language
Design Language Captured 18 Sep 2026 Captured manually

Design Language page documenting infinity motifs, color palettes, and Google Fonts links.

SUSE guidelines: Guides
Guides Captured 16 Sep 2026

Guides section displaying tone of voice messaging principles and credentialed access notices.

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Freedam's take

I really appreciate how SUSE balances its open source heritage with strict enterprise design standards. Exploring their portal, I found custom typefaces hosted publicly on Google Fonts, which fits their community roots nicely. At the same time, they protect internal domain identities and detailed voice handbooks behind clear credential gates. Their visual identity system revolves around an infinity motif and the green chameleon mascot, complete with subtle eye styling adjustments depending on light or dark backdrops. It feels structured, thoughtful, and pragmatic for partners.

At a glance

Sections
Introduction · Brand Identity · Design Language · Logos · Guides
Downloads
Fonts via Google Fonts, Logo kit via Brandfolder
Tone
Direct, structured, and focused on open source principles alongside clear corporate standards.

What I noticed

  1. The site is hosted on Brandfolder.123456
  2. Custom brand typefaces SUSE and SUSE Mono are linked directly to Google Fonts specimen pages for download.78910
  3. The chameleon icon in the logo changes its eye styling depending on whether it appears on light or dark backgrounds.1112
  4. Downloads for domain, product, endorsement, and network logos require credentials.13141516
  5. Clear space around the logo is defined using measurements based on the letter 'S'.17

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full Tone of Voice Guide, Writer's Guide, or internal domain logo packs because they require login credentials.
  • Search functionality and downloadable graphic templates were not observed on the captured screens.

Ideas to borrow

  1. Provide open source brand fonts via public repositories like Google Fonts while keeping internal product and domain lockups gated behind employee or partner authentication.8913

Quick answers

Where can I download the SUSE fonts?

The custom SUSE and SUSE Mono open source typefaces can be downloaded via Google Fonts links provided in the Typography section.8910

Can anyone download the SUSE product and domain logos?

No, downloads for domain, product, network, and endorsement logos require credentials through Brandfolder.13141516

How should the chameleon's eye be displayed in the logo?

On light backgrounds, the logo uses a simple dot for the eye, whereas on dark backgrounds, the eye is filled in.1112

Reviewed on 25 September 2026. Request a correction · I built this

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