Suunto brand guidelines
Suunto's online brandbook covers brand strategy, core visual identity guidelines, and practical expression standards across digital and print media.
Freedam's take — I like how cleanly structured the Suunto brandbook feels right from the start. The navigation lays out everything in a direct, logical order, moving from high-level mission and narrative down into visual elements and practical touchpoints. It covers visual identity essentials like typography, color, and imagery, but I especially appreciate the explicit sections for real-world expressions like presentations, digital ads, and outdoor campaigns. It keeps the guidance actionable, giving partners and teams a clear roadmap for execution alongside a simple direct link to download the primary logo asset.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.suunto.com
- Industry
- Sports, Consumer goods
- Capabilities
- Guidelines, Downloads, Campaigns
- Tags
- brand story, advertising, presentation templates, print & stationery, typography, color system, vector assets
- Added
- Last checked
What I noticed
- The site provides guidelines organized into sections including Brand Strategy, Visual Identity, Expressions, and Contact us.1234
- A direct SVG download link is provided for the Suunto logo.5
- The brandbook outlines specific guidance for touchpoints such as presentations, websites, print and outdoor campaigns, and digital advertising.6789
Numbers refer to the screenshots above.
What I could not see
- Only one page was captured, so individual section content details, full color palettes, and typographic specimens could not be viewed in full.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
