Svensk Handel brand guidelines
Svensk Handel's brand guidelines site presents visual identity rules, color specifications, and downloadable design assets across clear structural categories.
Freedam's take — I really appreciate how tidy and approachable the Svensk Handel brand guidelines feel. Rather than scattering assets everywhere, the layout groups core foundations clearly in Swedish, covering typography, color palettes, and identity elements. I love that they bundle practical assets directly in the pages where you read about them, including dedicated downloads for landscape and portrait marks as well as palette swatches in ASE and SVG formats. From motion backgrounds to exhibition material and office templates, it gives partners and team members clear, grounded guidance without complicating the essential rules.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.svenskhandel.se
- Industry
- Retail, Non-profit
- Capabilities
- Downloads
- Tags
- typography, color system, iconography, illustration, motion design, asset downloads
- Added
- Last checked
What I noticed
- The documentation covers typography choices explicitly specifying Parabole, Lausanne, and Arial.123
- Direct downloads are provided for landscape, portrait, and international logo packages alongside an Adobe Swatch Exchange and SVG palette archive.4567
- The guidelines include dedicated sections for animations, illustrations, icons, and image style.891011
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the Event and Juridik sections.
- No search functionality or interactive asset filtering was visible in the captured views.
Ideas to borrow
- Providing color palettes directly as ASE and SVG download bundles right alongside primary and secondary color swatches speeds up adoption for both print and digital designers.7
Reviewed on 18 September 2026. Request a correction · I built this
