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SRAM press and asset kit

SRAM provides an accessible asset portal delivering downloadable guidelines and logo packages across its family of cycling brands.

Freedam's take — I love seeing how multi-brand houses organize their design assets without burying partners in complexity. SRAM keeps things direct on their logos hub by breaking out each brand in the portfolio, including RockShox, Zipp, and TRUVATIV. Instead of building an elaborate interactive asset browser, they pair every label with its own corporate guidelines PDF and vector art zip bundle. It feels utilitarian, but having dedicated packages for sub-brands alongside localized language versions makes it effortless for partners and retailers to grab exactly what they need in seconds.

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Details
Type
Press & asset kit
Access
Public
Source
sram.com
Industry
Sports, Consumer goods
Capabilities
Guidelines, Search, Downloads
Tags
multibrand, multilingual, pdf downloads, asset downloads, logo usage
Added
Last checked
SRAM press & asset kit: Logos
Logos Captured 16 Sep 2026

What I noticed

  1. The logos directory organizes assets across multiple portfolio brands including SRAM, RockShox, TRUVATIV, Zipp, Quarq, TIME Sport, and Hammerhead.1234567
  2. Each brand entry pairs downloadable PDF corporate guidelines with packaged ZIP art files.https://admin.brandcenter.gallery/admin/media/2606/viewport?v=62a4b9da891011
  3. The asset directory offers multi-language support, including an alternate French version with localized link copy.12131415
  4. Delivering distinct PDF guides per sub-brand keeps rules concise rather than forcing users through a monolithic corporate manual.

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the downloadable PDF guidelines or vector ZIP packages.
  • Could not see if any in-browser interactive asset inspectors or color pickers exist.

Ideas to borrow

  1. Present each house sub-brand on a single page with its own independent guideline PDF and zip package for fast partner retrieval.

Reviewed on 18 September 2026. Request a correction · I built this

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