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Sport England press and asset kit

Sport England provides a practical brand toolkit and press pack featuring logo downloads, funding lockups, social copy prompts, and media release templates.

Freedam's take — When I looked through Sport England's press pack and branding hub, I appreciated how practical everything is for funding recipients. Instead of just offering raw mark files, they provide ready-to-use communications assets. You find download links for draft letters to local MPs, media relations advice, and press release templates tailored to specific funding sources alongside standard lockup zip files. It feels less like an aloof brand guidelines site and more like a toolkit designed to help local organizers celebrate and announce their backing without needing dedicated public relations support.

Visit Sport England's brand center ↗
Details
Type
Press & asset kit
Access
Public
Source
sportengland.org
Industry
Public sector, Sports
Capabilities
Guidelines, Search, Downloads, Campaigns
Tags
partner branding, logo usage, asset downloads, pdf downloads
Added
Last checked
Sport England press & asset kit: Logo and brand toolkit
Logo and brand toolkit Captured 16 Sep 2026
Sport England press & asset kit: Press and branding
Press and branding Captured 16 Sep 2026

What I noticed

  1. The Logo and brand toolkit page includes downloadable templates for contacting media, such as draft letters to MPs and press release documents.1234
  2. Multiple logo asset packages are available for direct download, including portrait and landscape National Lottery lockups, government funding marks, and standard Sport England logos.5678
  3. The brand toolkit PDF itself is provided as a standalone 1.9 MB download.9
  4. The portal organizes public campaigns like This Girl Can, We Are Undefeatable, and Play Their Way within a dedicated funding and campaigns section.101112

Numbers refer to the screenshots above.

What I could not see

  • The contents and visual identity guidance inside the 1.9 MB brand toolkit PDF could not be directly inspected.
  • No interactive asset management library or web-based color and typography specimens were observed.

Ideas to borrow

  1. Combine brand assets with pragmatic outreach materials, such as template press releases and letters to local officials, so grant recipients can easily promote their partnership.14

Reviewed on 18 September 2026. Request a correction · I built this

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