Sport England press and asset kit

Freedam's take

I like how practical Sport England makes their brand hub for funded organisations. Rather than focusing solely on design aesthetics, the toolkit concentrates heavily on the immediate tasks grant recipients face when publicising funding. They give direct access to editable documents, such as press release templates and draft letters to members of parliament, alongside social media advice. It is refreshing to see lockup logos packaged with specific co-branding rules and clear signage ordering instructions. Everything here feels designed to help partners acknowledge their funding without getting bogged down in complex brand manuals.

At a glance

Sections

Spread the word · Promoting your project on social media · Contacting the press and your MP · Which logo should I use? · Do I need to order signage? · Press centre

Downloads

DOCX, PDF, ZIP

Tone

Direct, practical, and supportive guidance built around funding acknowledgement.

What I noticed

1. The Logo and brand toolkit provides downloadable DOC files for social media guides, template press releases, and letters to MPs.¹²³⁴⁵
2. The site offers direct downloads for the Sport England brand toolkit PDF along with ZIP packages containing National Lottery lockup logos and UK Government logos.⁶⁷⁸⁹¹⁰
3. The portal features specific instructions and a downloadable order form for signage through Wasserman Live.¹¹
4. A dedicated brand support email address is provided for visitors needing assistance.¹²

Numbers refer to the screenshots above.

Ideas to borrow

1. Grant-giving bodies can offer pre-written press release templates and parliamentary outreach drafts alongside logo files to make funding acknowledgement effortless for partners.¹³⁵

Quick answers