SoundCloud press and asset kit

Freedam's take

I like how direct SoundCloud keeps this single-page media kit. When you visit, you get straightforward guidance on their cloudmark icon, clearspace constraints, and minimum sizing rules right away. The page lays out both the primary palette and secondary tone-on-tone gradient pairings clearly with full color values. There is also a visual grid showing misuse rules and lifestyle imagery in the editorial section. It feels like a practical reference for press and partners who just need the essential core identity specs without having to navigate complicated portals.

At a glance

Sections

SoundCloud Logo · Primary Logo Clearspace · Primary Logo Minimum size · Horizontal · Cloudmark Clearspace · Cloudmark Minimum size · Favicon Minimum size · Favicon Colors · Logo colors On solid · ❌ What not to do · SoundCloud Colors · Primary palette · Secondary palette · Gradients Tone on tone · Editorial style assets

Tone

A concise and practical identity reference focused on logo rules, color specifications, and editorial imagery.

What I noticed

1. The guide specifies clearspace and minimum dimensions for both the horizontal primary logo and standalone Cloudmark icon.¹²³⁴⁵
2. SoundCloud shows a 'What not to do' section illustrating forbidden logo treatments with red cross marks.⁶⁷
3. The primary palette defines SoundCloud Orange, White, and Black using HEX, RGB, and CMYK values.⁸⁹
4. Gradient pairings such as SoundCloud Orange plus Yellow and Blue plus Lavender are documented under Tone on tone gradients.¹⁰¹¹

Numbers refer to the screenshots above.

Ideas to borrow

1. Teams can include tone-on-tone gradient pairings directly beneath their primary swatches to offer clear complementary color schemes.¹⁰¹¹