Sponda brand guidelines
Sponda provides an online brand book on Brandpad covering core identity elements, color specifications, and downloadable assets alongside application mockups.
Sponda Brand Book webpage featuring the table of contents and guidelines covering brand assets, logo rules, colour palette, icons, and practical applications.
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I like the orderly structure Sponda brings to its brand book. Hosted on Brandpad, it organizes everything with a clear decimal table of contents, moving systematically from core tools to best practices and strategy. The identity relies on clean pairings, showing uppercase specimens for Aeonik and Saol alongside mineral-themed color names like Obsidian Black and Quartz Green. It also places direct download buttons right next to the corresponding guidance for logos, icons, and illustrations, making the rules immediately actionable for anyone designing corporate collateral.
At a glance
- Sections
- Brand Assets, Tools & Rules · Best Practices · Brand Strategy
- Downloads
- ZIP, POTX
- Tone
- A structured, functional brand manual presenting core identity specifications and direct asset packages in a clean editorial layout.
What I noticed
- The brand book uses a numbered table of contents organizing content into Brand Assets, Tools & Rules (1.0), Best Practices (2.0), and Brand Strategy (3.0).1
- Typography specimens display uppercase character strings and numerals with symbols for both Aeonik and Saol.234567
- The secondary color palette details swatches for Quartz Green, Emerald Green, Turquoise Blue, and Sapphire Blue with HEX, RGB, and CMYK color values.8
- Direct download buttons are integrated throughout the documentation for logo packages, icon sets, illustration variations, and a PowerPoint template.9101112
Numbers refer to the screenshots above.
What I could not see
- I could not view the 25 additional headings or the remaining 3 download links that were omitted from the capture list.
- Search functionality and dedicated interactive asset filtering tools were not observed on the page.
Ideas to borrow
Quick answers
Where can the Sponda logo and icon assets be downloaded?
The brand book provides direct links to download the logo package and icon sets as zip archives directly from their respective sections.91016
What typefaces are documented in the Sponda guidelines?
The guidelines show uppercase specimen strings and numerals for Aeonik and Saol, with Aeonik specified as the primary typeface for calendar applications.2517
Does Sponda provide presentation templates?
Yes, a PowerPoint presentation template is available to download directly as a POTX file.12
Reviewed on 26 September 2026. Request a correction · I built this
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