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Australian Sports Commission brand guidelines

The Australian Sports Commission brand portal provides downloadable guidelines and logo packages tailored for funded, recognised, and partner sporting bodies.

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Australian Sports Commission guidelines: ASC Brand
ASC Brand Captured 15 Sep 2026

ASC Brand page displaying downloadable guideline PDFs, partner acknowledgement accordions, and logo asset cards.

Australian Sports Commission guidelines: Media centre
Media centre Captured 15 Sep 2026

Australian Sports Commission media centre portal featuring contact details and navigation cards for news, publications, and podcasts.

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Freedam's take

I like how practical this resource hub is for external partners. Instead of forcing everyone into an interactive web guide, the Australian Sports Commission packages specific PDF guides tailored to different relationships, whether you are a recognised sporting organisation, funded body, or community initiative like Sporting Schools. The direct cards for logo downloads also route clearly into dedicated SharePoint packages for ASC, AIS, and campaign lockups like Play Well and Win Well. It is a straightforward, functional approach that gets sports administrators right to the files and acknowledgment rules they need.

At a glance

Sections
Acknowledging support · Brand guidelines · Logos · ASC Chair message · Contacts
Downloads
PDF
Tone
Clear, administrative, and practical guidance directed at funded and partner sports bodies.

What I noticed

  1. The ASC Brand page organizes brand guidelines into downloadable PDF documents targeted at distinct groups such as recognised and funded organisations, Sporting Schools, Play Well, and Win Well.123456
  2. Logo packages for ASC, AIS, co-branded marks, Play Well, and Win Well are delivered via external SharePoint shared folders.7891011
  3. Guidance on acknowledging Commission support is separated into collapsible accordions for recognised organisations, funded organisations, and partner organisations.1213141516

Numbers refer to the screenshots above.

What I could not see

  • The internal contents of the downloadable PDF guidelines and SharePoint asset folders could not be viewed directly on screen.
  • Specific colour specifications, typography rules, and digital asset usage instructions are contained within external files rather than on the page.

Ideas to borrow

  1. Organising logo packages and guideline PDFs around external relationship tiers, such as funded or recognised partners, helps visitors quickly find the exact marks permitted for their contract status.616

Quick answers

Where can I download Australian Sports Commission and AIS logos?

Logo packages for the ASC, AIS, co-branded locks, Play Well, and Win Well are linked as direct download cards leading to dedicated SharePoint folders.789101117

What brand guidelines are available for download?

The portal provides downloadable PDF guidelines for Recognised organisations, Funded organisations, Sporting Schools, Play Well, and Win Well.123456

Reviewed on 25 September 2026. Request a correction · I built this

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While Australian Sports Commission routes asset downloads to external SharePoint folders and delivers guidelines primarily as PDFs tailored to funding tiers, Sport England provides direct ZIP and DOC downloads on-site, including editable PR templates and social media guides for grant recipients.