Australian Sports Commission brand guidelines
The Australian Sports Commission provides a practical brand hub offering PDF guidelines and logo downloads categorized for partner, funded, and recognised sports bodies.
Freedam's take — I like how pragmatic the Australian Sports Commission brand hub feels. Instead of hiding behind complex portals, it arranges its brand guidelines and logo downloads directly on the page by relationship type, clearly separating recognised, funded, and partner organisations. You get immediate access to PDFs tailored to specific initiatives like Sporting Schools, Play Well, and Win Well, alongside direct SharePoint download links for the relevant logo packages. It is an honest, utilitarian approach to public sector branding that solves asset access quickly without unnecessary overhead.
Details
- Type
- Guidelines
- Access
- Public
- Source
- ausport.gov.au
- Industry
- Public sector, Sports
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Partner resources
- Tags
- partner branding, logo usage, pdf downloads, asset downloads, gated access
- Added
- Last checked
What I noticed
- The ASC brand hub categorises brand acknowledgement by recognised, funded, and partner organisations.123
- Downloadable PDF guidelines are provided for specific initiatives including Sporting Schools, Play Well, and Win Well.456
- Logo file packages are hosted and shared externally via Microsoft SharePoint folders.789
- A section of the ASC Brand network resources requires a login to unlock member access.1011
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the locked member content within the Clearinghouse brand network section.
- Could not view the contents of the externally linked SharePoint logo folders without navigating off-site.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
