Austrian Red Cross brand guidelines
The Austrian Red Cross styleguide outlines core design guidelines alongside specific physical applications including uniforms, vehicles, and building signage.
Freedam's take — When I looked through the Austrian Red Cross design site, I was drawn to how functional its structure feels for a major humanitarian organization. The navigation spans distinct practical media like print, digital, video, and audio, but it gets especially tangible under the branding section. Having dedicated guidance for uniforms, vehicles, and building signage shows a clear focus on the physical spaces where their work actually happens. It reminds me how important it is to anchor brand rules in the everyday tools and environments people interact with.
Details
- Type
- Guidelines
- Access
- Public
- Source
- design.roteskreuz.at
- Industry
- Non-profit
- Capabilities
- Search
- Tags
- signage & wayfinding, merchandise, audio branding, print & stationery, search
- Added
- Last checked
What I noticed
- The main navigation organizes content into categories including Grundelemente, Digital, Print, Branding, Video, Audio, and Jugendrotkreuz.1234567
- The branding section includes specialized subtopics such as Uniform, KFZ (vehicles), Gebäude (buildings), and Werbemittel.891011
- Both the homepage and the branding page feature a visible search function.1213
- The structure emphasizes physical and operational assets alongside typical digital and print design guidelines.
Numbers refer to the screenshots above.
What I could not see
- Could not inspect individual guideline pages, asset downloads, or specific design specifications beyond the top-level navigation structure.
Ideas to borrow
- Teams with extensive physical operations can break out specific brand categories for uniforms, vehicle fleets, and physical architecture.
Reviewed on 18 September 2026. Request a correction · I built this
