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Siili Solutions brand guidelines

Siili Solutions presents an online brand book covering brand narrative, visual elements, tone of voice, and dedicated asset downloads.

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Siili Solutions guidelines: SIILI BRAND BOOK
SIILI BRAND BOOK Captured 18 Sep 2026 Captured manually

The introductory 'Make It Real' page outlining brand narrative, background, and an embedded brand film.

Siili Solutions guidelines: Spikes
Spikes Captured 18 Sep 2026 Captured manually

The visual identity spikes page explaining symbol variants based on Fibonacci numbers and vintage matchbox inspiration.

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Freedam's take

I like how clearly Siili Solutions walks through its visual elements. The navigation lays out four clear areas, running from Make It Real into Visual Identity, Tone Of Voice, and Downloads. In the visual identity chapter, I noticed how they derive the hedgehog symbol variants from Fibonacci numbers, specifying forms with five, eight, and twenty-one spikes alongside minimum print sizes. They also include specific guidance for AI-generated visuals right alongside photography and illustrations, connecting their narrative directly into graphic execution.

At a glance

Sections
Make It Real · Visual Identity · Tone Of Voice · Downloads
Tone
A structured and practical guide linking brand storytelling directly to graphic elements.

What I noticed

  1. The left navigation organizes content into four primary areas: Make It Real, Visual Identity, Tone Of Voice, and Downloads.12
  2. The brand symbol variants are structured using Fibonacci numbers featuring 5, 8, and 21 spikes.3
  3. The guide sets minimum width specifications of 4 mm for the standalone symbol and 6 mm for the brandmark.4
  4. The visual identity documentation explicitly dedicates a sub-section to AI-generated visuals alongside traditional images and illustrations.56

Numbers refer to the screenshots above.

What I could not see

  • The contents and available file formats within the Downloads page were not captured in this bundle.
  • Specific rules within the Tone Of Voice section could not be viewed from the captured screens.

Ideas to borrow

  1. Design teams can structure dynamic symbol variations around mathematical sequences like Fibonacci numbers to maintain visual logic across scale.

Reviewed on 26 September 2026. Request a correction · I built this

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