Sharing Sweden brand portal
Sharing Sweden is a nation brand portal providing promotional toolkits, strategic reports, and storytelling resources to help partners represent Sweden abroad.
Freedam's take — I find nation branding portals fascinating because they have to serve diplomats, recruiters, and cultural institutions all at once. Sharing Sweden organizes its brand platform around practical promotional toolkits, covering talent attraction, foreign investment, and creative industries like video games and music. Beyond strategic workbooks in Swedish and English, I was especially intrigued to see pre-crafted AI prompts designed to help teams communicate national priorities like the green transition. It feels less like a strict corporate rulebook and more like an open toolkit for anyone representing the country abroad.
Details
- Type
- Brand portal
- Access
- Public
- Source
- sharingsweden.se
- Industry
- Travel & hospitality, Public sector
- Capabilities
- Asset browsing, Search, Downloads, Campaigns
- Tags
- brand story, asset downloads, media library, search, multilingual
- Added
- Last checked
What I noticed
- The portal organizes promotional assets into thematic toolkits including talent attraction, trade and investment, and creative industries.123
- The brand strategy section provides tailored AI prompts for communicating about national industries and image analyses.45678
- Strategy workbooks and reports are published in both English and Swedish alongside image bank download links.91011
- A search form is accessible across site pages.12131415
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the internal contents of downloadable strategy workbooks or reports.
- Could not verify visual identity guidelines or logo usage rules as they were not captured in this evidence bundle.
- Could not view the external image bank interface.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
