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RWTH Aachen University brand guidelines

RWTH Aachen University presents its corporate design via an introductory gateway with gated internal assets, contact links, and downloadable social media guidelines.

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RWTH Aachen University guidelines: Corporate Design
Corporate Design Captured 15 Sep 2026

Corporate Design overview page displaying an introductory banner, marketing contact details, and lock-protected links for university units.

RWTH Aachen University guidelines: RWTH Social Media
RWTH Social Media Captured 15 Sep 2026

Social Media portal featuring registered network icons, department contacts, netiquette references, and a downloadable guidelines PDF.

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Freedam's take

I spent time looking through RWTH Aachen University's corporate design pages. The main portal acts primarily as an institutional gateway, introducing the identity established in November 2013 alongside contact options for their marketing team. What caught my attention is how internal assets are gated: links to materials for institutes, chairs, and administrative units are locked behind internal access. Meanwhile, their dedicated social media section outlines channel governance, official registration forms, direct team contacts, and a downloadable PDF containing social media guidelines.

At a glance

Sections
Corporate Design · Kontakt · Social Media · Registrierung · Downloads
Downloads
PDF
Tone
Formal administrative style tailored for university staff and external institutional partners.

What I noticed

  1. The corporate design landing page describes the introduction of the visual identity in November 2013.1
  2. Access links to resources for institutes, chairs, central facilities, and administrative units are locked with padlock icons.2
  3. The social media page offers a direct PDF download for the university's social media guidelines.3
  4. The marketing landing page provides an 'E-Mail schreiben' action to contact the marketing team.4
  5. Social media contacts include named personnel, roles, telephone numbers, and email links.5

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the locked internal links for university departments and administration.
  • Could not inspect the full corporate identity manual or logo asset downloads behind the login gate.

Ideas to borrow

  1. Institutions can keep public guidance clean by providing high-level overviews publicly while placing internal departmental templates behind protected access.2

Quick answers

Where can I download the RWTH Aachen social media guidelines?

A PDF copy of the Social-Media-Richtlinien der RWTH (127kb) is available under the Downloads section on the Social Media page.63

How do university units access RWTH Aachen corporate design assets?

Links for institutes, chairs, central facilities, and administrative units are marked with lock icons indicating restricted internal access.2

Reviewed on 26 September 2026. Request a correction · I built this

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