brandcenter.gallery
Create your brand center with Freedam
Create your brand center with Freedam ↗

Ruter brand guidelines

Ruter's Norwegian design system details brand positioning, naming conventions, core identity assets, and digital UI components with light and dark mode rules.

Visit Ruter's brand center ↗ Build one like this ↗
Ruter guidelines: Home
Home Captured 18 Sep 2026 Captured manually

The home page of the Ruter design system with navigation links and cards for logo downloads, imagery, and Figma.

Ruter guidelines: Identitet
Identitet Captured 18 Sep 2026 Captured manually

The logo guidelines page displaying Ruter's primary mark, clear space rules, contrast examples, and app icon grids.

Ruter guidelines: Web og App
Web og App Captured 18 Sep 2026 Captured manually

The digital color documentation showing Ink, Fill, and Tint token usage with side-by-side light and dark mode previews.

Ruter guidelines: Merkevare og markedsføring
Merkevare og markedsføring Captured 18 Sep 2026 Captured manually

The brand positioning page featuring emotional associations and a circular Needscope wheel with the Vennlig segment highlighted.

Ruter guidelines: Navn
Navn Captured 15 Sep 2026

The naming guidelines page presenting introductory text and pill badges illustrating service and ticket names.

Want a brand center like Ruter’s?

Create your brand center with Freedam ↗

Freedam's take

I really appreciate how Ruter grounds its public transit identity across both digital product design and brand strategy. Looking through their guidelines, they break digital colors into clear functional roles like Ink, Fill, and Tint, complete with side-by-side light and dark mode views. At the same time, they devote an entire dedicated section to naming conventions, mapping terms like Trikk, Båt, and Rufusbillett. Seeing app icon construction grids tailored separately for iOS and Android alongside a circular Needscope positioning wheel gives a clear view of how their design system supports everyday Norwegian transit touchpoints.

At a glance

Sections
Identitet · Web og App · Merkevare og markedsføring · Navn · Reise og transport · Om Designsystemet
Downloads
ZIP
Tone
A practical and structured Scandinavian design portal balancing brand strategy with digital product standards.

What I noticed

  1. The logo specifications detail an exclusion zone of one logo height ('én logohøyde') and a minimum height of 5 mm.1
  2. The digital color documentation defines functional roles for Ink, Fill, and Tint alongside a side-by-side preview of light and dark modes.2345
  3. App icon construction rules feature distinct grids for iOS and Android.6
  4. A dedicated naming section presents terms for services and ticket types, such as Trikk, Buss, Båt, and Rufusbillett.7
  5. Brand positioning is mapped on a circular Needscope wheel highlighting the 'Vennlig' segment.89

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the 'Reise og transport' or 'Om Designsystemet' sections.
  • Could not access the linked Figma libraries or verify downloadable logo file packages beyond the favicon zip archive.

Ideas to borrow

  1. Teams can include a dedicated naming convention guide with visual badge examples to standardize terms across transport, ticketing, and internal projects.107

Quick answers

Where can favicons be downloaded?

A direct download link for ruter_favicons.zip (48 KB) is provided on the Logo page within the Identitet section.11

What is the minimum clear space for the Ruter logo?

The clear space requirement is defined as one full logo height ('én logohøyde').1

Reviewed on 26 September 2026. Request a correction · I built this

Similar brand centers

All brand guidelines →