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Raven Industries press and asset kit

Raven Industries provides a public brand guidelines page covering logo clear space, color codes, typography, photography styles, and downloadable zip asset packs.

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Raven Brand Captured 26 Sep 2026

The Raven brand guidelines page showing logo usage specifications, color palettes, and photography style sections.

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Freedam's take

I like how direct this single-page reference is for Raven Industries. Instead of burying assets behind complex navigation, the team puts core identity elements in plain view alongside a clean left-hand sidebar. You get clear space rules based on the height of the Raven block, swatch breakdowns for primary and secondary palettes across Pantone, Hex, RGB, and CMYK, and dedicated zip archives for both the logo suite and favicon. The inclusion of interactive photo carousels for lifestyle and product styles gives helpful visual context right where you need it.

At a glance

Sections
Brand Appearance · The Raven Logo · Raven Favicon · Brand Colors · Graphic Elements · Typography · Photography Style · Video
Downloads
ZIP
Tone
A practical, instructional manual focused on clear visual identity execution.

What I noticed

  1. A left-hand navigation sidebar links to brand topics including Brand Colors, Graphic Elements, Typography, Photography Style, and The Raven Voice.1
  2. The Raven Logo section outlines clear space rules based on the height of the Raven block.2
  3. Primary colors are shown as circular swatches, while secondary colors appear as square swatches, each listing Pantone, Hex, RGB, and CMYK specifications.34
  4. Photography guidelines for lifestyle, portraiture, and product shots include photo carousels with arrow navigation.5

Numbers refer to the screenshots above.

What I could not see

  • Only a single public web page was captured, so gated portal features, software downloads, or additional sub-brand guidelines are not visible.

Ideas to borrow

  1. Differentiate primary and secondary color palettes using distinct swatch shapes, such as circles for core brand colors and squares for supporting tones.34

Quick answers

Where can I download the official Raven Industries logo?

Raven Industries offers a direct download for the full logo suite via a link to Raven-Logo-Suite_Updated.zip on the brand resources page.678

What color specifications does Raven provide for its brand palette?

The brand details primary circular swatches and secondary square swatches with Pantone, Hex, RGB, and CMYK color values.34

Is the Raven favicon available as a separate download?

Yes, a dedicated download link is provided for Raven-Favicon.zip within the favicon section.910

Reviewed on 26 September 2026. Request a correction · I built this

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While Shopify offers modular zip archives for individual marks like The Shopping Bag alongside monotone assets, Raven Industries bundles its identity into a full logo suite zip and a favicon zip. Hexagon features an AI-ready narrative download and links out to Leica Geosystems, whereas Raven Industries presents its core visual guidance directly on a single page.