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Nykredit brand guidelines

Nykredit's design guide provides clear documentation and downloadable assets for core identity elements including typography, logos, and charts.

Freedam's take — I like how clear and focused the Nykredit design guide feels. The site walks through the essentials of the brand identity, covering typography, iconography, charts, and photography without overwhelming you. The logo documentation is especially thorough, offering direct zip packages alongside guidance on contrast, spacing, and co-branding. I also appreciate how the typography section explains their custom font, Nykredit Sans, and sets clear rules for hierarchy and fallback fonts. Linking out to sister brands like Totalkredit right from the footer is another thoughtful touch for maintaining harmony across a larger group.

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Details
Type
Guidelines
Access
Public
Source
design.nykredit.dk
Industry
Finance
Capabilities
Guidelines, Downloads, Partner resources
Tags
logo usage, typography, iconography, data visualization, photography, asset downloads
Added
Last checked
Nykredit guidelines: Nykredit design guide
Nykredit design guide Captured 15 Sep 2026
Nykredit guidelines: Logo
Logo Captured 15 Sep 2026
Nykredit guidelines: Typografi
Typografi Captured 15 Sep 2026

What I noticed

  1. The guide organizes identity standards into dedicated sections for logo, colors, typography, icons, tables and charts, graphic elements, and photography style.1234567
  2. Downloadable zip packages are provided directly within the logo section, including files for private banking and investment lockups.89
  3. The typography documentation details the use of Nykredit Sans as the primary font and defines hierarchy and fallback rules.101112
  4. Footers on all captured pages include links to sibling brand guides for Totalkredit and Nybolig.131415161718

Numbers refer to the screenshots above.

What I could not see

  • Could not view full content for colors, icons, tables and graphs, graphic elements, or photography style pages.
  • No search functionality or interactive asset browser was observed.

Ideas to borrow

  1. Providing explicit fallback typefaces alongside bespoke brand fonts helps maintain consistency in environments where custom web fonts cannot load.

Reviewed on 18 September 2026. Request a correction · I built this

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