NSW Government brand guidelines
The NSW Government branding portal provides public guidelines, governance policies, and quick reference resources for agencies, partners, and grant recipients.
Freedam's take — I like how pragmatic the NSW Government branding portal is. Instead of hiding the rules behind closed doors, they lay out governance directly on the public site, from brand categories and exemptions to sponsorships and funding acknowledgements. You can download quick reference guides for masterbrand, co-brand, and independent tiers, alongside the Public Sans font and design checklists. They even break down nuanced topics like social media governance and ceremonial usage for the NSW State Arms. It is an honest, thorough approach to public sector brand management that prioritises clarity and utility above all else.
Details
- Type
- Guidelines
- Access
- Public
- Source
- nsw.gov.au
- Industry
- Public sector
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- brand architecture, partner branding, social media, font downloads, pdf downloads, accessibility
- Added
- Last checked
What I noticed
- The portal offers quick reference guides for Masterbrand, Co-brand, and Independent categories, as well as downloadable design checklists.12345
- A dedicated link allows visitors to download the Public Sans typeface.6
- The documentation outlines explicit rules for grants, funding acknowledgements, sponsorships, and partnerships across government bodies and external organisations.7891011
- Comprehensive social media guidance covers topics such as accessibility, community management, staff wellbeing, and the use of AI.12131415
Numbers refer to the screenshots above.
What I could not see
- The internal contents and functionality of the gated Brand Toolbox platform could not be viewed.
- No on-site search or dynamic asset browser was visible on the captured pages.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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