Apple Pay brand guidelines
Apple Developer's Apple Pay guidelines provide channel-specific marketing rules, badge specifications, editorial conventions, and direct asset downloads.
Apple Developer guidelines page detailing marketing communication rules, badge usage, and editorial conventions for Apple Pay.
App Store marketing identity guidelines showing badge variations, screen content specifications, and naming rules.
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I love seeing how Apple Developer handles partner marketing guidelines for Apple Pay. The documentation is direct, structured, and focused entirely on practical integration. I noticed thorough channel-specific guidance covering everything from in-app messaging to App Store pages and social posts. They show mockups across actual iOS screens, clearly marking incorrect badge usage with red prohibition circles. The editorial rules are equally disciplined, explicitly banning the use of the Apple logo glyph inside running body copy. It is a masterclass in giving developers exact boundaries while maintaining total ecosystem consistency.
At a glance
- Sections
- Announcing Apple Pay availability · Encouraging use of Apple Pay · Using the Apple Pay mark · Marketing communications examples · Dos and don’ts · Editorial guidelines
- Downloads
- ZIP, DMG
- Tone
- Technical, prescriptive, and focused on maintaining strict consistency across partner implementations.
What I noticed
- A prominent link allows visitors to download the Apple Pay mark directly as a zip archive.123
- The guide provides channel-specific recommendations across in-app messages, App Store product pages, email, and social media.45678
- Incorrect badge implementations are highlighted using visual examples marked with a red prohibition circle.910
- Editorial rules specify how to typeset Apple Pay and explicitly forbid placing the Apple logo symbol directly in running text.1112
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of the downloadable Apple-Pay-Mark.zip asset package.
- Could not access internal portal sections behind the Apple Developer login prompt.
Ideas to borrow
- Display real channel mockups (such as email templates, app interfaces, and social posts) to show partners exactly where and how a payment mark belongs.13
Quick answers
Where can I download the Apple Pay mark?
You can download the Apple Pay mark directly from the marketing guidelines header via the provided ZIP archive link.123
Can I use the Apple logo glyph when writing Apple Pay in running copy?
No, the editorial guidelines state that you must typeset the name Apple Pay and forbid using the Apple logo symbol in running text.12
Reviewed on 26 September 2026. Request a correction · I built this
