Arm brand guidelines
Arm provides structured brand and logo guidelines tailored to technology licensees, architecture partners, and distributors.
Freedam's take — I spent time looking through the Arm brand pages, and I appreciate how direct they are about partner licensing. Rather than burying usage requirements in legalese, they organize guidelines around specific relationships, like technology licensees, architecture partners, and tool distributors. The logo documentation covers color choices, clear space, and incorrect usage examples clearly on one page, accompanied by a direct zip archive for assets. It feels pragmatic, built to keep a massive semiconductor ecosystem aligned without unnecessary overhead.
Details
- Type
- Guidelines
- Access
- Public
- Source
- arm.com
- Industry
- Technology
- Capabilities
- Guidelines, Search, Downloads, Partner resources
- Tags
- partner branding, logo usage, do's and don'ts, asset downloads
- Added
- Last checked
What I noticed
- Arm segments its branding guidelines according to partner agreements, covering technology licensees, architecture licensees, and tool distributors.123
- The corporate logo guidelines outline color rules, clear space, sizing dimensions, and examples of incorrect usage.456
- A zip archive containing Arm logos is available for direct download on the corporate logo guidelines page.7
- The website incorporates an extensive partner directory and dedicated partner onboarding application flow.8910
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the downloadable logo zip archive.
- Could not inspect full internal asset libraries or detailed typography and color palette specifications beyond the logo page.
Ideas to borrow
- Organize brand guidelines by the specific legal or commercial relationship of the user to make obligations immediately clear.
Reviewed on 18 September 2026. Request a correction · I built this
