Arizona State University brand guidelines
Arizona State University provides a comprehensive enterprise brand guide covering core elements, digital templates, and execution channels like email.
Freedam's take — I really appreciate how practical Arizona State University makes its brand portal for everyday creators across campus. Rather than stopping at logo rules and core colors, the site branches deep into tactical executions like email communications, complete with CAN-SPAM guidance and formatting rules. The typography page handles real-world needs thoughtfully by designating Neue Haas Grotesk for print while using Arial across digital and system environments, even offering a custom ASU Awesome icon font for download. It feels structured to genuinely support people building projects across a massive university network.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brandguide.asu.edu
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Campaigns, Templates, Partner resources
- Tags
- typography, font downloads, iconography, comprehensive
- Added
- Last checked
What I noticed
- The typography guidelines specify Neue Haas Grotesk for print and Arial as the primary digital, web, and system font.12
- An icon font file named 'ASU Awesome' is available for download via Canto.3
- The brand portal includes a dedicated email guidelines section addressing CAN-SPAM regulations, audience data, and design practices.4567
Numbers refer to the screenshots above.
What I could not see
- Content behind the sign-in login link could not be viewed.
- Individual template download files within the templates and libraries hub were not directly inspected.
Ideas to borrow
- Pairing a distinct print display font with a ubiquitous system font like Arial for digital executions simplifies cross-department compliance.
Reviewed on 18 September 2026. Request a correction · I built this
