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Arizona State University brand guidelines

Arizona State University provides a comprehensive brand portal with design standards, execution rules, and asset libraries.

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Arizona State University guidelines: Home
Home Captured 15 Sep 2026

Homepage of the Arizona State University Enterprise Brand, Communications and Marketing Guide.

Arizona State University guidelines: Learn about ASU's logos
Learn about ASU's logos Captured 15 Sep 2026

Index page for Arizona State University's brand logos and marks, displaying a directory of sub-categories in a card grid.

Arizona State University guidelines: all ASU brand colors
all ASU brand colors Captured 15 Sep 2026

Arizona State University brand guidelines page outlining the primary and secondary color palette, usage proportions, and technical color builds.

Arizona State University guidelines: fonts and typography
fonts and typography Captured 15 Sep 2026

Brand guidelines page for Arizona State University detailing typography rules, approved typefaces, icon fonts, and typesetting best practices.

Arizona State University guidelines: Explore brand-aligned tools
Explore brand-aligned tools Captured 15 Sep 2026

Arizona State University brand guide page featuring an index of branded templates, assets, and libraries across various media categories.

Arizona State University guidelines: Understand email design
Understand email design Captured 15 Sep 2026

Email marketing communications guidelines page from the ASU brand guide featuring navigation cards and policy links.

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Freedam's take

I like how practical Arizona State University makes its brand portal. Rather than burying rules in dense documentation, it acts as a working directory for a large institution. The color section catches my eye immediately with a clear pie chart showing exactly how to distribute primary and secondary tones across projects. It also bridges print and digital cleanly, listing foil stamping vendors alongside web kits and Google Drive assets. I appreciate that they offer practical tools like custom icon fonts right next to straightforward guidance on kerning and drop shadows.

At a glance

Sections
Elements and Guidelines · Training and Tools · Requests and Services · About
Downloads
OTF
Tone
Clear, practical, and highly organized institutional guidance.

What I noticed

  1. The color palette specifies a distribution pie chart allocating 20% each to Maroon, Gold, Rich Black, and White, with the remaining 20% divided among secondary hues.1
  2. Primary typography is designated as Neue Haas Grotesk for print, Arial for digital, and Sun Devil Bold for athletics.23
  3. The templates section organizes resources into media cards covering design, Google Drive, music, photo, video, print, social, and web.45

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full content behind individual logo download cards without navigating further into subpages.
  • Could not view individual Google Drive or Adobe Creative Cloud files directly from the index overview.

Ideas to borrow

  1. Show a color distribution pie chart to communicate how primary and accent colors should be visually balanced across layouts.1

Quick answers

What is the primary print font for ASU?

Neue Haas Grotesk is designated as the primary print font, while Arial serves as the primary digital, web, and system font.672

Where can the custom ASU Awesome icon font be downloaded?

The custom ASU Awesome icon font is directly downloadable as an OTF file on the Fonts and typography page.89

Reviewed on 26 September 2026. Request a correction · I built this

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