CCV brand guidelines
CCV presents an extensive brand portal documenting brand strategy, messaging, and visual identity guidelines alongside transitional logo lockups.
Landing page for the CCV brand guidelines portal featuring an abstract geometric graphic and navigation tiles.
Brand portal page detailing the transitional logo rules and display formats for CCV from Fiserv.
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I like how clear CCV makes their transition period by building dedicated guidance around the CCV from Fiserv lockup. The documentation on zeroheight opens with a vibrant geometric visual, followed by illustrated cards covering strategy, writing rules, and visual elements. Exploring the logo documentation shows clear attention to detail, breaking out transitional rules and dos and don'ts across easy horizontal tabs. It feels thoughtfully arranged for partners and internal teams navigating an evolving identity.
At a glance
- Sections
- Brand strategy · Brand messaging · Visual identity · Communication toolbox · Writing guidelines · UI/UX · Product naming · Stationary · CSR and Sustainability Toolkit · Office space
- Tone
- Structured and practical, designed to support an evolving brand identity across varied touchpoints.
What I noticed
- The hero section on the home page features a colorful geometric graphic and an update notice indicating when the styleguide was last refreshed.12
- The portal organizes the visual identity into basics and a secondary visual language, with dedicated sub-sections for layouts, shapes, imagery, and 3D illustrations.3456
- The logo section breaks out transitional logo usage with separate sub-pages and tabs for general guidance, rules, and dos and don'ts.78
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of the Downloads pages or determine specific file formats provided.
Ideas to borrow
Quick answers
Reviewed on 25 September 2026. Request a correction · I built this
