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Cash App brand guidelines

Cash App presents a dark-themed brand portal outlining visual foundations, typography, color specifications, and downloadable design assets.

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Cash App guidelines: Cash App Brand Guidelines
Cash App Brand Guidelines Captured 15 Sep 2026

Cash App Brand Guidelines homepage showing a dark theme layout with a grid of brand imagery and UI components.

Cash App guidelines: Logo
Logo Captured 15 Sep 2026

Cash App brand guidelines page introducing the brand logo and its core identity.

Cash App guidelines: Logo download
Logo download Captured 15 Sep 2026

Resources section of the Cash App brand guidelines presenting logo asset downloads across screen, print, and video categories.

Cash App guidelines: Color
Color Captured 15 Sep 2026

Brand guidelines color page introducing Cash Green with color specifications.

Cash App guidelines: Typography
Typography Captured 15 Sep 2026

Typography page from the Cash App brand guidelines website presenting the brand typeface Cash Sans.

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Freedam's take

I like how Cash App sets an immediate creative pulse on the homepage with its high-contrast grid, juxtaposing product UI elements like PIN pads and receipts with textured art and photography. Diving into the foundations, the identity feels methodical yet lively. The color documentation centers on Cash Green, giving exact CMYK, RGB, HEX, and PMS values on a simple rounded block. For typography, the team breaks Cash Sans into everyday and experimental usage. Motion also gets serious space, with After Effects project files offered right alongside print EPS suites and screen SVG assets.

At a glance

Sections
Foundations · Expressions · Resources
Downloads
SVG, EPS, AE
Tone
A bold, dark-themed presentation framing financial tools within experimental visual design.

What I noticed

  1. The homepage features a dark theme layout with a grid of fifteen visual elements alternating between UI components and diverse artwork.1234
  2. The Color section provides color specifications including CMYK, RGB, HEX, and PMS values for Cash Green.5678
  3. The Resources download section organizes logo assets across screen, print, and video categories, offering SVG, EPS, and After Effects animation files.9101112
  4. The typography documentation introduces Cash Sans as the brand typeface with subtopics covering everyday and experimental usage.1314

Numbers refer to the screenshots above.

What I could not see

  • The internal contents of the Expressions section and sub-pages under Resources were not fully captured.

Ideas to borrow

  1. Include ready-to-use After Effects animation project files directly in the logo download section alongside static vector formats.912

Quick answers

Where can I download the Cash App logo assets?

Logo assets are available through the Resources section, which offers an SVG logo suite for screen, CMYK and Pantone EPS packages for print, and After Effects animation files for video.9101112

What is Cash App's primary brand typeface?

Cash App's brand typeface is Cash Sans, featured in the Typography section with guidelines for everyday and experimental usage.151314

Reviewed on 26 September 2026. Request a correction · I built this

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