NZ Post brand guidelines
NZ Post hosts an accessible brand hub offering core identity guidelines, direct logo downloads, and a public media asset library.
Freedam's take — I like how pragmatic NZ Post is with their marketing hub. Instead of hiding everything behind a complicated portal, they tuck practical brand guidance right into their main website. You get straightforward pages outlining their colour palette, marketing messaging, and logo rules, paired with direct downloads for horizontal and vertical lockups in different colorways. There is also a downloadable visual identity PDF alongside an open media asset library full of photographs and videos. It feels built for real-world partners who just need the right logo files and baseline guidance without any friction.
Details
- Type
- Guidelines
- Access
- Public
- Source
- nzpost.co.nz
- Industry
- Transport & logistics
- Capabilities
- Guidelines, Asset browsing, Search, Downloads
- Tags
- logo usage, do's and don'ts, media library, pdf downloads, asset downloads, color system
- Added
- Last checked
What I noticed
- The brand guidelines page provides an overview of the visual identity, colour palette, marketing messaging, and a link to download full visual identity guidelines in PDF format.1234
- The logos section breaks down two-colour, red, black, and white versions with explicit Dos and Don'ts alongside individual asset downloads.567891011
- The media centre includes a media asset library featuring downloadable photography and videos.12131415
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full visual identity guidelines PDF contents beyond its file size and link.
- Could not review restricted partner or internal marketing resources if any exist behind the account sign-in.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
