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NZ Post brand guidelines

NZ Post hosts an open brand and media hub providing identity guidelines, logo downloads, photography assets, and partner messaging rules.

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NZ Post guidelines: Brand guidelines and marketing messaging
Brand guidelines and marketing messaging Captured 15 Sep 2026

Brand guidelines page displaying colour palette swatches, marketing copy advice, and guideline download links.

NZ Post guidelines: logos
logos Captured 15 Sep 2026

Logo resources page featuring lockup variations, format downloads, background contrast rules, and dos and don'ts.

NZ Post guidelines: image library
image library Captured 15 Sep 2026

Media asset library offering downloadable photographs of operations and vehicles alongside embeddable videos.

NZ Post guidelines: Media centre
Media centre Captured 15 Sep 2026

Media centre dashboard showing navigation cards for media releases, asset libraries, and the marketing hub.

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Freedam's take

I like how practical NZ Post keeps their brand resources. Rather than hiding identity rules behind gated software, they integrate clear guidelines right into their website. The dedicated logos page pairs asset downloads directly with a handy background contrast matrix. I appreciate the copy section that clarifies the naming convention and sets pre-approved phrases for delivery partners. Together with the media library providing direct photography and video embeds, it gives partners and the press exactly what they need without extra friction.

At a glance

Sections
Brand guidelines and marketing messaging · Our logos · Media asset library · Media centre
Downloads
PDF, PNG, JPEG
Tone
Direct, functional, and organized for working partners and media.

What I noticed

  1. The brand guidelines page provides Pantone, CMYK, and RGB values for primary blue and red tones alongside pre-approved partner copy.12
  2. A contrast matrix tests logo lockups across background tints ranging from 5% Grey to Black.3
  3. Logo files are offered in PNG and PDF formats for horizontal, vertical, and symbol lockups.45678
  4. The media asset library hosts responsive photo grids with file dimensions and YouTube video embeds.91011

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the downloadable 1.4 MB or 16 MB visual identity guideline PDFs.

Ideas to borrow

  1. Displaying a background contrast matrix directly above logo download buttons helps external partners choose accessible file variations.3

Quick answers

Where can I download NZ Post logos?

Individual PNG and PDF files for horizontal, vertical, and symbol lockups are available on the 'Our logos' page.78

What is the proper brand naming for NZ Post?

Guidelines specify using 'NZ Post' instead of 'New Zealand Post'.12

Reviewed on 25 September 2026. Request a correction · I built this

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