Mattermost brand guidelines
Mattermost presents a single-page brand guide covering logomark symbolism, lockup variations, clear space rules, misuse warnings, naming rules, and direct asset downloads.
Mattermost brand guidelines page displaying logo lockups, clear space rules, misuse examples, naming guidelines, and asset download links.
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I like how direct Mattermost keeps things on this single brand guidelines page. Rather than building an elaborate design portal, they walk straight through the essentials: the story behind their logomark, vertical and horizontal lockups across denim, black, and white, and explicit clear space measurements based on letter x-height. They also take time to explain naming boundaries for community projects and integrations, which makes sense for an open collaboration platform. A simple zip file carries all the logos, giving partners and developers exactly what they need without extra friction.
At a glance
- Sections
- The Mattermost logo · Clear space · Misuse · Mattermost Brand Guidelines · Name usage guidelines · Company short description · Media inquiries?
- Downloads
- ZIP
- Tone
- Clear, practical, and instruction-focused guidance tailored for community developers, partners, and media.
What I noticed
- The page documents that the logomark is named 'the instrument' and symbolizes four tools: a compass, clock, meter, and dial.1
- Visual lockups are shown in both vertical and horizontal formats across black, denim, and white colorways.2
- Clear space specifications are calculated using the x-height of the brand typography.3
- A dedicated misuse section provides visual examples forbidding icon resizing, effects, recoloring, warping, cropping, or using older logos.4
- Guidelines address naming conventions for community projects and integrations alongside a short company boilerplate.567
Numbers refer to the screenshots above.
What I could not see
- Full typography specimens, color hex codes, and downloadable guideline PDF contents were not visible on this single screen capture.
Ideas to borrow
- Providing clear naming rules for community projects and third-party integrations helps open platforms protect their core mark while supporting an ecosystem.7
Quick answers
Where can I download the Mattermost logo files?
A 'Download all Mattermost logos' link provides a direct ZIP archive containing the logo assets.89
What is the symbolism behind the Mattermost logomark?
The logomark is named 'the instrument' and represents four separate tools: a compass, clock, meter, and dial.1
Reviewed on 25 September 2026. Request a correction · I built this
