LinkedIn brand guidelines
LinkedIn's brand portal provides public guidelines and asset downloads covering logo usage, badges, and editorial media references.
Freedam's take — I like how LinkedIn keeps this portal practical and focused on public usage. Instead of overwhelming outside partners with internal design systems, the site zeroes in on what external creators need most. I see dedicated guidance for both the full wordmark and the standalone icon, accompanied by direct download links. There is also specific guidance for business books, media references, and badges. It feels cleanly structured around common real-world use cases, helping authors and partners get the right assets without getting lost in unnecessary complexity.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.linkedin.com
- Industry
- Technology
- Capabilities
- Guidelines, Downloads
- Tags
- logo usage, asset downloads, legal & trademark
- Added
- Last checked
![LinkedIn guidelines: [in] Logo](/media/entries/419/443/1708-full-a992cd3c7f1c.webp)
What I noticed
- The portal separates the standalone [in] logo and the full LinkedIn logo into distinct sections with download links.1234
- Guidance covers external applications including business references, books, and other media usage.56
- A section details rules and restrictions regarding badges and programs.789
- The structure prioritizes third-party compliance over comprehensive internal product design documentation.
Numbers refer to the screenshots above.
What I could not see
- Could not view full asset library or internal product design systems
- Could not inspect the direct download files behind the links
- Search functionality was not observed
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
