Linear brand guidelines
Linear provides a concise brand guideline page covering naming, logo usage, and colors, along with a direct asset archive download.
Freedam's take — I really appreciate when brand pages get straight to the point, and Linear does exactly that. The page lays out foundational guidance on naming, mark usage, and core colors without overcomplicating things. Instead of building an elaborate portal, they bundle the essentials into a single zip archive for quick access. It gives designers and partners immediate clarity on how to handle the wordmark, logo, and icon correctly. It feels focused and practical, matching the clean design language their core product is known for.
Details
- Type
- Guidelines
- Access
- Public
- Source
- linear.app
- Industry
- Technology
- Capabilities
- Guidelines, Downloads
- Tags
- logo usage, color system, asset downloads, minimal
- Added
- Last checked
What I noticed
- The brand guidelines page features distinct sections for Naming, Usage, Linear wordmark, Linear logo, Linear icon, and Colors.123456
- A dedicated download link provides a compressed zip archive of brand assets.7
- The page title outlines its purpose as resources for presenting the Linear brand consistently and professionally.8910
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full color codes, typography details, or contents of the asset zip package from the captured evidence.
Ideas to borrow
- Offering a single, versioned zip file alongside straightforward rules keeps brand asset distribution fast and frictionless for external partners.7
Reviewed on 18 September 2026. Request a correction · I built this
