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HP brand portal

HP Brand Central is a structured corporate brand portal detailing positioning, visual identity standards, and downloadable assets, with full downloads gated behind account login.

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HP brand portal: HP Brand Central Portal
HP Brand Central Portal Captured 15 Sep 2026

HP Brand Central homepage presenting the brand framework, positioning pillars, and a What's New section.

HP brand portal: Brand Framework
Brand Framework Captured 15 Sep 2026

Brand Framework page detailing positioning pillars, purpose, and rules for applying the brand line.

HP brand portal: Visual Identity
Visual Identity Captured 15 Sep 2026

Visual Identity section detailing logo construction, clear space, minimum sizing, and background rules.

HP brand portal: Resource Library
Resource Library Captured 15 Sep 2026

Resource Library grouping downloadable brand assets, templates, and technical guidelines.

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Freedam's take

Exploring HP's Brand Central portal, I appreciate how directly it surfaces recent updates right on the homepage, highlighting everything from sell line tweaks to fresh secondary color tints. The visual identity documentation is very meticulous, pairing clear minimum sizing for digital and print with precise percentile scaling rules for outdoor placements. I also like having a dedicated resource library grouping guides, raw assets, and office templates together, even though most download files require employee login credentials. It feels like an orderly, practical corporate system built to keep large teams completely aligned across complex touchpoints.

At a glance

Sections
Brand Framework · Visual Identity · Resource Library · Technical Guidelines
Downloads
ZIP, PDF
Tone
A formal, structured corporate tone focused on technical rigor and consistent brand governance.

What I noticed

  1. The homepage features a 'What's New' carousel presenting updates on brand sell lines, naming taxonomy lockups, typography, and secondary color highlights.1
  2. Minimum logo sizes are specified as 36 pixels for digital use and 10 millimeters for analog applications.2
  3. The Resource Library organizes assets into three core sections: Guidelines, Brand Assets, and Brand Templates.3
  4. The portal notes that users must log in to their account to access and download asset files.4

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full 200-plus page Technical Guidelines document without account access.
  • Could not verify the contents of the gated downloadable ZIP archives as downloads require login.

Ideas to borrow

  1. Feature a dedicated 'What's New' module on the portal homepage to keep returning teams informed about recent identity updates and new template versions.51

Quick answers

Where can I download the HP logo files?

Logo files are listed in the Visual Identity section and Resource Library as ZIP downloads, though users must log into an account to access them.6784

What is HP's primary office font?

HP lists 'HP Forma DJR Office' under the Brand Assets section of its Resource Library.98

Are presentation templates available for download?

Yes, HP provides a PowerPoint Template v2.6 available as a ZIP download within the Brand Templates section, subject to login.1011124

Reviewed on 18 October 2026. Request a correction · I built this

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Unlike Mozilla's landing page, which routes visitors across three guideline portals for Mozilla, the Mozilla Foundation, and Firefox, HP centralizes positioning, logo specs, and downloads in one portal. While Uber uses faceted filters for product and orientation, HP groups assets in static categories.