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Indiana University brand guidelines

Indiana University presents an institutional brand portal featuring brand strategy frameworks, campaign guidelines, downloadable templates, and recorded brand education sessions.

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Indiana University guidelines: Discover the IU Brand
Discover the IU Brand Captured 15 Sep 2026

Homepage of Indiana University's brand portal with links to brand frameworks, toolkits, and education sessions.

Indiana University guidelines: The IU Brand
The IU Brand Captured 15 Sep 2026

The IU Brand framework overview showing positioning, campus values, content pillars, and personality traits.

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Freedam's take

I like how practical Indiana University makes institutional governance feel. Rather than just handing down visual mandates, the site devotes real space to brand education sessions and workshops. Finding slide decks, presentation recordings, and specific contact leads alongside high-level positioning and campaign pillars grounds the system in daily campus life. The crimson-tinted layout keeps things structured across different regional campus values, while clear paths lead right into practical templates.

At a glance

Sections
The IU Brand · Channel Best Practices · Tools & Downloads · Contacts & Requests
Downloads
PowerPoint (.pptx)
Tone
Authoritative and educational, focusing on institutional impact and shared community values.

What I noticed

  1. The hero section offers direct call-to-action buttons to download brand templates and explore brand education sessions.12
  2. The IU Brand section organizes personality traits into Looks, Feels, and Acts categories alongside regional campus values.34
  3. The brand education section provides embedded session recordings and links to download presentation decks hosted on SharePoint.56789
  4. Top-level navigation segments the site into The IU Brand, Channel Best Practices, Tools & Downloads, and Contacts & Requests.1011121314

Numbers refer to the screenshots above.

What I could not see

  • Specific logo files, color codes, and typographic specs were not viewable in the captured pages without navigating deeper into visual identity subpages.

Ideas to borrow

  1. Hosting an active brand education archive with session recordings and downloadable decks helps distribute brand knowledge across decentralized teams.89

Quick answers

Where can I find Indiana University brand presentation decks?

Brand Camp and virtual session presentation decks are available for download on the Brand Education page.5679

Does Indiana University provide brand templates?

Yes, direct links to download brand templates are accessible from the site's homepage and Tools & Downloads navigation.151

Reviewed on 18 October 2026. Request a correction · I built this

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