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HERE Technologies brand guidelines

HERE Brand Hub provides comprehensive digital and print brand guidelines, downloadable assets, typography tables, and co-branding lockup documentation.

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HERE Technologies guidelines: HERE Brand Hub
HERE Brand Hub Captured 15 Sep 2026

HERE Brand Hub homepage featuring sidebar navigation, commonly searched asset downloads, and key guidance category cards.

HERE Technologies guidelines: Explore our colors
Explore our colors Captured 15 Sep 2026

Brand color page detailing HERE Aqua, neutrals, secondary tints, print specifications, and approved typographic contrast pairings.

HERE Technologies guidelines: Learn about typography
Learn about typography Captured 15 Sep 2026

Typography guidelines covering FiraGO usage, four core rules, system and language fallbacks, and a multi-unit hierarchy table.

HERE Technologies guidelines: our guidance
our guidance Captured 15 Sep 2026

Partnerships and co-branding page explaining plus and space logo lockup alignments, clear space, and event sponsorship rules.

HERE Technologies guidelines: our style guidelines
our style guidelines Captured 15 Sep 2026

Writing and tone guide displaying brand voice attributes, dos and don'ts, practical editing checks, and editorial style basics.

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Freedam's take

I really appreciate how straightforward the HERE Brand Hub feels right from the start. The homepage immediately surfaces commonly searched assets like logo packages, presentation templates, and icon collections, routing files directly through dedicated asset library links. Diving into the guidance, the typography page offers remarkably concrete specifications, pairing FiraGO hierarchy tables across rems, pixels, and print points with thorough international fallback recommendations. I also like the dedicated co-branding section, which clearly differentiates between plus lockups and spaced lockups. It gives partners and internal teams clear guardrails without forcing anyone to guess layout mechanics.

At a glance

Sections
Brand foundations · Design elements · Imagery · Writing · Audio · Legal
Downloads
Brandfolder asset links
Tone
Structured, systematic, and clear technical guidance designed for internal teams and external co-branding partners.

What I noticed

  1. The homepage displays a 'Commonly searched assets' section featuring quick links to PowerPoint templates, the HERE logo package, and an icon collection.12
  2. Color documentation details HEX, RGB, CMYK, and Pantone values, along with approved foreground and background pairings for typography.34
  3. The typography documentation defines FiraGO across Regular, Bold, and ExtraBold weights, complete with sizing scales in rem, pixel, and point measurements.56
  4. Co-branding guidance separates dual-logo presentations into plus (+) lockups for stories and announcements, and space lockups for sponsorships and partner campaigns.789

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full icon library or PowerPoint templates directly without navigating to external Brandfolder links.
  • Audio and imagery guideline pages were visible in the sidebar navigation but not captured.

Ideas to borrow

  1. Include comprehensive fallback font mappings that cover both common operating system standards and language-specific non-Latin scripts alongside primary brand typefaces.10

Quick answers

Where can I download the HERE logo package?

The homepage provides a direct download link to the logo package hosted on Brandfolder.11

What is the primary brand typeface for HERE Technologies?

The primary typeface is FiraGO, used in Regular, Bold, and ExtraBold weights, with downloadable font files linked from the typography page.512

How are partner logos handled alongside the HERE logo?

Guidelines outline 'balanced equals' lockups separated by either a plus (+) sign for case studies and announcements or open space for sponsorships and campaigns.789

Reviewed on 25 September 2026. Request a correction · I built this

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