HERE Technologies brand guidelines
The HERE Brand Hub offers comprehensive brand guidance spanning color, typography, partner lockups, and writing tone, with assets hosted externally.
Freedam's take — I spent some time looking through the HERE Brand Hub and appreciated how straightforward the layout feels. The homepage greets you with quick paths to commonly searched assets alongside core guidance. They detail their visual fundamentals cleanly, from HERE Aqua and neutral palettes down to FiraGO typography rules. It is also nice to see dedicated sections for partner co-branding and clear editorial tone tips. By sending direct file downloads out to Brandfolder, the documentation stays uncluttered while still giving people easy access to the source assets.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.here.com
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- typography, color system, partner branding, tone of voice, event branding
- Added
- Last checked
What I noticed
- The homepage features sections dedicated to commonly searched assets and key brand guidance.12
- The typography page highlights FiraGO font rules and links downloads to an external Brandfolder repository.34
- The brand documentation provides specific rules for partnerships, including plus lockups, space lockups, and event logos.56789
Numbers refer to the screenshots above.
What I could not see
- Internal asset search functionality and digital design system components were not captured in this evidence bundle.
Ideas to borrow
- Directing asset downloads to dedicated external folders helps keep the core guideline documentation focused on rules and application examples.
Reviewed on 18 September 2026. Request a correction · I built this
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