Heroku brand guidelines
Heroku documents its visual identity, logo misuse rules, typography stack, and color palettes as an article within its Dev Center.
Freedam's take — I like how Heroku embeds their brand rules directly inside their developer documentation. Instead of standing up an isolated design microsite, they treat the brand manual as another helpful article in Dev Center. You will find standard rules for names, logos, misuse cases, and color specifications broken down for screens and print. I appreciate that they provide a direct zip file for their logo kit right on the page, and the entire guide is also translated into Japanese for international teams.
Details
- Type
- Guidelines
- Access
- Public
- Source
- devcenter.heroku.com
- Industry
- Technology
- Capabilities
- Guidelines, Search, Downloads
- Tags
- logo usage, do's and don'ts, accessibility, typography, color system, asset downloads, multilingual
- Added
- Last checked
What I noticed
- Heroku hosts its brand guidelines as an article within the Heroku Dev Center platform.12
- The documentation includes sections detailing logos, style options, logo misuse examples, color accessibility, gradients, and type stacks.345678
- A logo asset package is made available via a direct download link to a zip archive.9
- The complete guidelines article is available in Japanese.1011
Numbers refer to the screenshots above.
What I could not see
- I could not inspect the exact visual swatches or typography specimens rendered within the page content.
- I could not verify the contents inside the downloadable logo zip archive.
Ideas to borrow
- Publish brand standards inside an existing developer knowledge base or documentation center to simplify maintenance and reach technical contributors.
Reviewed on 18 September 2026. Request a correction · I built this
