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Ghent University brand guidelines

Ghent University's style guide homepage introduces the institution's visual identity through an overview video and links to core principles, templates, and digital standards.

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Ghent University guidelines: UGent style guide
UGent style guide Captured 15 Sep 2026

UGent style guide homepage displaying introductory text, an embedded YouTube video, and navigation cards for foundational principles, templates, and web guidelines.

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Freedam's take

I like how direct the landing page for Ghent University feels. Instead of burying visitors in layers of submenus, it uses an embedded video introduction right alongside three plain core pillars: foundation principles, templates, and website guidelines. The Dutch copy is paired with bilingual language switching and a direct contact link for brand questions. It sets up an approachable entrance to university branding, clearly previewing essentials like logos, typography, paper selection, and digital templates before asking anyone to dive into detailed sections.

At a glance

Sections
Basisprincipes · Sjablonen · Websites
Tone
Clear, instructional academic guidance presented in Dutch with bilingual access.

What I noticed

  1. The homepage includes an embedded YouTube video titled 'Huisstijl UGent - Corporate identity Ghent University'.1
  2. The guide organizes its content into three main sections: Basisprincipes, Sjablonen, and Websites.2345
  3. The header provides Dutch (NL) and English (EN) language toggles alongside an Inloggen link.6789
  4. A dedicated contact email link ([email protected]) is visible on the homepage for follow-up questions.10

Numbers refer to the screenshots above.

What I could not see

  • Only the homepage was captured, so subpages for basis principles, templates, and websites could not be inspected.
  • No downloadable files or asset links were directly visible on the captured screen.

Ideas to borrow

  1. Embedding a short introductory video right on the style guide homepage provides a quick, engaging summary of the brand before readers explore detailed documentation.1

Reviewed on 10 November 2026. Request a correction · I built this

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