Kela press and asset kit
Kela provides press and asset downloads featuring official logo variations in Finnish, Swedish, and bilingual formats, along with file guidance and external visual guidelines.
Pictures and logos media page displaying accordion downloads for language variants, usage rules, and external guidelines links.
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I like how clear Kela keeps its media portal. Sitting right inside the main organizational website, this page gives journalists and partners direct access to what they need without fuss. You will find essential language variations for Finnish, Swedish, and bilingual contexts laid out in tidy accordions. I appreciate that they take a moment to explain color modes and formats for office versus print use, and then route anyone needing deeper identity standards to their dedicated visual guidelines document. It is simple, direct, and respectably functional.
At a glance
- Sections
- Pictures and logos · Kela's logos and symbol · Guidelines for using the logo and symbol · Kela’s visual guidelines · Kelas Media bank (sttinfo.fi)
- Downloads
- GIF, PDF
- Tone
- Functional, straightforward public service guidance focused on media asset retrieval.
What I noticed
- Kela's logo consists of an emblem paired with the name in Finnish, Swedish, or bilingual configurations.1
- Accordion dropdowns contain color downloads for the Kela logo, Fpa logo, and bilingual KelaFpa logo.2
- The page provides usage recommendations stating GIF format is suitable for office use while CMYK is appropriate for professional printing.3
- External links direct visitors to a Finnish PDF of visual guidelines and an external media bank hosted on sttinfo.fi.45
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the contents of the linked external visual guidelines PDF.
- Could not view the assets available within the external sttinfo.fi media bank.
Ideas to borrow
- Organize multilingual logo assets into discrete accordions to help visitors quickly find the correct language variant.2
Quick answers
Which language variations of the Kela logo are available?
Downloads are available for the Finnish (Kela), Swedish (Fpa), and bilingual (KelaFpa) logo versions in colour.12
Where can I find complete visual guidelines for Kela?
A link on the page provides access to Kela's full visual guidelines as a downloadable PDF in Finnish.4
Reviewed on 10 November 2026. Request a correction · I built this
Similar brand centers
All brand centers →Kela organizes its logo variations directly into language-based accordions alongside basic format advice, whereas Canada Post bundles primary and secondary marks into downloadable ZIP archives. Unlike City of Breda, which illustrates three distinct design variations directly on-page, Kela points visitors to an external PDF for comprehensive visual identity rules.
