ElevenLabs brand guidelines

Freedam's take

I like how direct this single-page press kit and guideline feels. ElevenLabs lays out its primary mark alongside clear download links for SVG and PNG formats in both black and white. What caught my eye is the symbol construction, neatly detailing how the two vertical bars signify both the number eleven and a pause button. They also make room for sub-brands like ElevenAgents and ElevenAPI, pairing each with explicit naming rules. The visual section wraps up nicely with soft blurred gradients and intricate Chladni pattern graphics that bring their audio roots straight to life.

At a glance

Sections

Logo · Symbol · What to avoid · ElevenLabs Platforms

Downloads

PNG, SVG, ZIP

Tone

A practical, media-focused single-page guide providing direct access to core identity marks and basic brand parameters.

What I noticed

1. The site provides direct download links for the ElevenLabs logo in black and white variations across SVG and PNG formats, as well as a bundled zip file.¹²³⁴⁵⁶
2. The symbol breakdown explains that the icon is constructed from two vertical bars referencing the number eleven and a pause icon.⁷
3. The guidelines specify a minimum clearance area around the primary logo equal to the logo's height marked with 'x'.⁸
4. Dedicated sections provide logotypes and 'Do' and 'Don't' naming rules for sub-brands including ElevenAgents and ElevenAPI.⁹¹⁰

Numbers refer to the screenshots above.

Ideas to borrow

1. Detailing the conceptual meaning behind a minimal mark—such as referencing a pause button within vertical bars—adds narrative depth to technical symbol construction guidelines.⁷

Quick answers