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elementary OS brand guidelines

elementary OS provides direct brand guidelines and links asset downloads directly to GitHub repositories.

Freedam's take — I love the clarity and practicality of elementary OS's brand page. Instead of overwhelming you with pages of marketing theory, it gets straight to the point with sections covering company names, brand marks, colors, and typography. As an open-source project, they also take care to outline rules for community members, hardware distributors, and merchandise creators. All the files and press materials link out cleanly to GitHub repositories, which feels completely natural for their developer-centric ecosystem.

Visit elementary OS's brand center ↗
Details
Type
Guidelines
Access
Public
Industry
Technology
Tags
open source, logo usage, merchandise, partner branding, color system
Added
Last checked
Brand ⋅ elementary Captured 15 Sep 2026
Press Captured 15 Sep 2026

What I noticed

  1. The brand guidelines outline sections for Company and Product Names, Brand Marks, Color, and Fonts.1234
  2. Guidelines address specific community use cases including Third Parties, Hardware Distributors, and Merchandise.567
  3. Brand assets and press kits are distributed through direct links to GitHub repositories.89
  4. Hosting assets directly on GitHub fits their developer-oriented identity well.

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the GitHub brand repository or the downloaded press kit zip archive.
  • Could not verify full color palettes or font specimen details beyond the page headings.

Ideas to borrow

  1. Open-source software projects can simplify brand asset versioning by hosting their guidelines and kits directly on GitHub repositories.89

Reviewed on 18 September 2026. Request a correction · I built this

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