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elementary OS brand guidelines

elementary OS presents open guidelines covering naming, logos, extensive color scales, typography, and community usage with asset downloads hosted on GitHub.

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elementary OS guidelines: Brand ⋅ elementary
Brand ⋅ elementary Captured 15 Sep 2026

elementary brand guidelines covering trademark naming, brand marks, shade scales from 100 to 900, fonts, and community usage.

elementary OS guidelines: Press
Press Captured 15 Sep 2026

Press resources page featuring media testimonials, press list signup, and a downloadable OS 8 press kit.

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Freedam's take

I like how pragmatic and transparent the elementary OS guidelines are. Instead of hiding files behind proprietary digital asset management portals, they link directly to GitHub repositories for both brand assets and versioned press kits. The color palette documentation is remarkably thorough, giving each hue its own stepped shade scale with clear hex codes. I also appreciate seeing dedicated community logo variations alongside specific rules tailored for hardware distributors and third parties, which feels grounded in the actual open source ecosystem.

At a glance

Sections
Company and Product Names · Brand Marks · Color · Fonts · Third Parties & Community · Hardware Distributors · Merchandise · Assets & More Info
Downloads
ZIP
Tone
Clear, practical, and open documentation built for a collaborative software ecosystem.

What I noticed

  1. The brand guidelines display color swatches organized by shade scales numbered 100 to 900 across named hues like Strawberry, Lime, and Blueberry with hex codes.1
  2. The site specifies Inter for body copy and headings, and Roboto Mono for code blocks.2
  3. Guideline sections provide dedicated guidance for community members, hardware distributors, and merchandise.3456
  4. Brand files and release press kits are hosted and distributed through GitHub links.789

Numbers refer to the screenshots above.

What I could not see

  • No in-browser asset search or interactive asset browser was visible on screen.
  • Could not inspect the exact file formats bundled inside the GitHub zip archives directly from the page view.

Ideas to borrow

  1. Open source projects can distribute versioned press kits and source brand marks directly through public GitHub repositories rather than custom portals.78
  2. Create distinct guidelines and logo adaptations specifically for hardware partners and community contributors.104116

Quick answers

Where can elementary brand assets and logos be downloaded?

Brand assets can be downloaded directly from GitHub using the link provided in the Assets & More Info section.79

What fonts are specified in the elementary OS guidelines?

The guidelines specify Inter for headings and body copy, and Roboto Mono for code blocks.2

Where is the press kit available?

A press kit archive is available for elementary OS 8 via a direct zip download link on GitHub from the press page.812

Reviewed on 25 September 2026. Request a correction · I built this

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