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dLocal brand guidelines

dLocal provides an accessible brand guidelines page detailing core logo rules, icon usage, spacing metrics, color palettes, and direct asset downloads.

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dLocal guidelines: Brand guidelines: logos and visual assets
Brand guidelines: logos and visual assets Captured 15 Sep 2026

dLocal brand guidelines page displaying primary logo rules, spacing considerations, circular icon variants, and color palettes.

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Freedam's take

I like how direct this brand page is for anyone who needs dLocal's identity in a hurry. Right away, you get clear buttons to pull down SVG logos and a zip file of circular icons. The page spells out basic ground rules on clearspace using the x-height, sets minimum physical and pixel sizes, and shows correct capitalization alongside wrong spellings. You also find primary and secondary palettes with exact technical values, plus a primary gradient. For those needing everything in one place, a full brandbook PDF is ready to download.

At a glance

Sections
Our primary logo · About our logo · Spacing considerations · About our icon · Color · Primary color palette · Primary color gradient · Secondary color palette
Downloads
SVG, ZIP, PDF
Tone
Direct and utilitarian documentation focused on core visual identity standards.

What I noticed

  1. The page includes direct download links for color and white SVGs, an icon archive, and a comprehensive brandbook PDF.12345
  2. Spacing and clearspace rules are measured against the logo's x-height, alongside strict minimum size constraints in pixels and millimeters.67
  3. Guidelines display correct name capitalization for 'dLocal' alongside incorrect variants.8
  4. The color section defines technical values for primary and secondary palettes as well as a primary gradient.910111213

Numbers refer to the screenshots above.

What I could not see

  • Could not view typography specimens, voice and tone guidance, or digital product component libraries on this single page.

Ideas to borrow

  1. Placing dedicated download buttons immediately beside their corresponding logo and icon previews helps visitors grab assets without digging through menus.514

Quick answers

Where can I download the official dLocal logos?

Color and white SVG logo files can be downloaded directly from buttons in the primary logo section of the guidelines page.235

Is there a complete brandbook PDF available for dLocal?

Yes, a full brandbook PDF is available via the 'Download full document' link.1

Reviewed on 25 September 2026. Request a correction · I built this

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