Deutsche Bahn brand portal
The Deutsche Bahn marketing portal provides comprehensive brand guidelines, typography rules, and asset downloads built on CoreMedia CMS.
Freedam's take — I spent some time looking through the Deutsche Bahn marketing portal, and I appreciate how systematically organized their core identity elements are. The site clearly outlines brand principles alongside detailed implementation rules for their logo and bespoke typeface family, DB Neo. Having dedicated sub-sections for screen, office, and standard typography variants makes the guidance feel practical for everyday production. Offering direct package downloads right within the guidelines keeps everything accessible in one spot.
Details
- Type
- Brand portal
- Access
- Public
- Industry
- Transport & logistics
- Capabilities
- Guidelines, Search, Downloads
- Tags
- typography, logo usage, asset downloads
- Added
- Last checked
What I noticed
- The portal runs on CoreMedia CMS.1234
- The typography documentation covers distinct cuts including DB Neo Office, DB Neo, and DB Neo Screen.567
- Direct downloads are provided for brand assets like the DB logo package.8
Numbers refer to the screenshots above.
What I could not see
- I could not inspect behind any extranet authentication to see if restricted templates or campaign materials exist.
- I could not view interactive font testers or dynamic asset preview tools.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
Similar brand centers
All brand portals →
