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ClickUp brand guidelines

ClickUp offers a single-page brand guidelines hub detailing logos, typography, color gradients, co-branding, and product screens alongside a downloadable asset kit.

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ClickUp guidelines: Brand Assets & Guidelines
Brand Assets & Guidelines Captured 15 Sep 2026

ClickUp's brand guidelines page showing logo lockups, typography selections, color gradients, clear space rules, and application examples.

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Freedam's take

I like how ClickUp organizes its core design rules onto a single, direct guidelines page. You get an immediate download link for the full brand kit right below the title, followed by clear treatments for lockups, symbols, and specialized marks like ClickUp Brain. The layout sets out typography roles cleanly across Plus Jakarta Sans, Inter, and Sometype Mono, while pair of gradient bars provide quick color references. It gives external partners everything they need without making them click through multiple subpages.

At a glance

Sections
Logos · Core colors · Typography · Logo Guidance · Co-branding · Product screens
Downloads
ZIP
Tone
Functional, modern, and direct with straightforward design specifications.

What I noticed

  1. ClickUp provides a prominent 'Download Brand Kit' button that links directly to a zipped asset bundle.12
  2. The guidelines detail three typefaces with specific roles: Plus Jakarta Sans, Inter, and Sometype Mono.3456
  3. The logo section features multiple marks including the full lockup, symbol, monochrome, and ClickUp Brain shown against both light and dark backgrounds.78910
  4. Clear space specifications and six misuse examples are laid out under logo guidance.111213

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the downloaded ZIP archive.
  • Could not review the remaining two product screen subsections that were truncated in the visible heading list.

Ideas to borrow

  1. Teams can present core gradients as visual color bars directly paired with exact HEX and RGB values for quick reference.14

Quick answers

Where can I download the ClickUp logo and brand assets?

ClickUp offers a 'Download Brand Kit' button at the top of the guidelines page that downloads a complete ZIP archive (clickup-brand-assets.zip).12

What typefaces does ClickUp use?

ClickUp specifies three primary typefaces: Plus Jakarta Sans, Inter, and Sometype Mono.3456

Reviewed on 25 September 2026. Request a correction · I built this

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