ClickUp brand guidelines
ClickUp offers a public brand guidelines page covering core identity assets, co-branding, typography, and downloadable resources.
Freedam's take — I like how direct ClickUp keeps their brand guidelines page. Rather than setting up a locked portal, they place core assets out in the open on a single clean page. You can inspect their primary lockups, co-branding conventions, and typography pairings, which feature Plus Jakarta Sans alongside Inter and Sometype Mono. They even include sections for product imagery across chats, projects, and docs, plus a packaged brand kit zip ready for instant download. It feels pragmatic and built to serve daily collaboration without unnecessary friction.
Details
- Type
- Guidelines
- Access
- Public
- Source
- clickup.com
- Industry
- Technology
- Capabilities
- Guidelines, Search, Downloads, Partner resources
- Tags
- partner branding, typography, product design, asset downloads, single page
- Added
- Last checked
What I noticed
- The brand page lists typography specifications including Plus Jakarta Sans, Inter, and Sometype Mono.1234
- A packaged brand asset archive is available via a direct download link.5
- The guidelines specify rules for co-branding lockups alongside partner logos.67
- Sections are dedicated to product screens covering projects, brain, chats, docs, and calendar.8910111213
Numbers refer to the screenshots above.
What I could not see
- Could not view individual file formats inside the downloaded brand assets zip archive.
- Could not inspect color hex values or detailed type scale definitions beyond the listed font family headings.
Ideas to borrow
- Provide explicit co-branding lockup rules and curated product UI screens directly on the public guidelines page to help external partners depict the product accurately.
Reviewed on 18 September 2026. Request a correction · I built this
